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Neuromarketing in the B-to-B-sector importance, potential and its implications for brand management
Author
Title
Neuromarketing in the B-to-B-sector [electronic resource] : importance, potential and its implications for brand management / Friedrich Gentner.
ISBN
9783842872820
9783842822825 (e-book)
Published
Hamburg : Diplomica Verlag, 2012.
Physical Description
v, 67 p. : ill.
Local Notes
Access is available to the Yale community.
Notes
Title from cover.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Access and use
Access restricted by licensing agreement.
Format
Books / Online
Language
English
Added to Catalog
July 03, 2014
Bibliography
Includes bibliographical references.
Also listed under
ebrary, Inc.
Bookmark As
Citation
