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Decoding the new consumer mind : how and why we shop and buy
Author
Title
Decoding the new consumer mind : how and why we shop and buy / Kit Yarrow ; foreword by Paco Underhill ; Adrian Morgan, cover design.
ISBN
9781118647684
9781118859315 (e-book)
Edition
First edition.
Publication
San Francisco, California : Jossey-Bass, 2014.
Copyright Notice Date
©2014
Physical Description
1 online resource (227 pages)
Local Notes
Access is available to the Yale community.
Notes
Includes index.
Description based on print version record.
Access and use
Access restricted by licensing agreement.
Other formats
Print version: Yarrow, Kit, 1958- Decoding the new consumer mind : how and why we shop and buy. First edition. San Francisco, California : Jossey-Bass, c2014
Format
Books / Online
Language
English
Added to Catalog
July 10, 2014
Subjects
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