Librarian View
LEADER
03017cai a2200637 i 4500
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12339843
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20210917084404.0
006
m o d
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suu w o 0 2
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cr |n|||||||||
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140825c20149999enkuu w o 0 2eng c
035
|a
(yuldbase)EU.
035
|a
12339843
035
|a
(OCoLC)ocn890605705
035
|a
AC010545
040
|a
CLU
|b
eng
|e
rda
|c
CLU
|d
OCLCF
|d
ZCU
|d
IUL
|d
OCL
|d
IUL
|d
ZCU
042
|a
pcc
043
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n-us---
050
1
4
|a
HF5415.33.U6
245
0
0
|a
Market research & American business, 1935-1965.
246
3
|a
Market research and American business, 1935-1965
247
1
0
|a
American consumer culture
|f
<September 5, 2014>
264
1
|a
[Marlborough, Wiltshire] :
|b
Adam Matthew,
|c
[2014]-
300
|a
1 online resource
336
|a
text
|b
txt
|2
rdacontent
336
|a
still image
|b
sti
|2
rdacontent
337
|a
computer
|b
c
|2
rdamedia
338
|a
online resource
|b
cr
|2
rdacarrier
520
|a
Collection of proposals, pilot studies, advertisements, reports, memorandums, letters, and supporting material created by Ernest Dichter and the Institute for Motivational Research.
588
|a
Description based on contents viewed on April 12, 2017; title from website.
506
|a
Access restricted by licensing agreement.
590
|a
Primary remote access for Yale University authorized users is through EZproxy; resource may also be accessed through Yale's Virtual Private Network (VPN).
590
|a
Access is available to the Yale community.
650
0
|a
Consumer behavior
|z
United States
|x
History
|y
20th century
|v
Sources.
650
0
|a
Advertising
|x
Social aspects
|z
United States
|v
Sources.
650
0
|a
Motivation research (Marketing)
|v
Sources.
650
7
|a
Advertising
|x
Social aspects.
|2
fast
|0
(OCoLC)fst00797762
650
7
|a
Consumer behavior.
|2
fast
|0
(OCoLC)fst00876238
650
7
|a
Motivation research (Marketing)
|2
fast
|0
(OCoLC)fst01027548
651
7
|a
United States.
|2
fast
|0
(OCoLC)fst01204155
648
7
|a
1900-1999
|2
fast
655
7
|a
History.
|2
fast
|0
(OCoLC)fst01411628
655
7
|a
Sources.
|2
fast
|0
(OCoLC)fst01423900
700
1
|a
Dichter, Ernest,
|d
1907-1991,
|e
author,
|e
collector.
|0
http://id.loc.gov/authorities/names/n50028789
710
2
|a
Ernest Dichter International, Institut für Motiv- und Marketingforschung,
|e
issuing body.
|0
http://id.loc.gov/authorities/names/n93056027
710
2
|a
Adam Matthew Digital (Firm),
|e
publisher.
|0
http://id.loc.gov/authorities/names/no2007068893
852
8
0
|z
Online Resource
856
4
0
|y
Online database
|u
https://yale.idm.oclc.org/login?url=http://www.marketresearch.amdigital.co.uk/
901
|a
HF5415.33.U6
902
|a
Yale Internet Resource
|b
Yale Internet Resource >> None|DELIM|12501287
905
|a
online resource
905
|a
databases
907
|a
2015-01-08T12:46:43.000Z
946
|a
DO NOT EDIT. DO NOT EXPORT.
953
|a
https://www.marketresearch.amdigital.co.uk/
956
|u
http://hdl.handle.net/10079/yuldb/yuldb1746