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Handbook of culture and consumer behavior
Title
Handbook of culture and consumer behavior / Sharon Ng and Angela Y. Lee.
ISBN
9780190228347 (ebook) :
Publication
New York : Oxford University Press, 2015.
Physical Description
1 online resource : illustrations (black and white).
Local Notes
Access is available to the Yale community.
Notes
Description based on online resource; title from home page (viewed on March 10, 2015).
Access and use
Access restricted by licensing agreement.
Summary
In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine the theoretical underpinnings that account for these findings and the current state of the field.
Variant and related titles
Oxford scholarship online.
Other formats
Print version
Format
Books / Online
Language
English
Added to Catalog
September 03, 2015
Series
Frontiers of culture and psychology
Bibliography
Includes bibliographical references and index.
Subjects
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