Part I how to make M&As perform successfully: rationales and models
1. Basic terminology, concepts and types of M&As
2. Data and empirical evidence on M&A performance
3. Making M&As create value: an analytical model for evaluating M&As
4. Identifying the opportunities for successful M&As
5. Horizontal M&As
6. Vertical M&As
7. Diversified M&As
8. Financing M&As and effects on merger value
9. Organizational structures and procedures for implementing merger
10. Conclusions: how to make M&As successful
Part II three emblematic cases of successful M&As
11. The M&A strategies of L'oréal
12. The M&A strategies of Campari
13. The M&A strategies of Luxottica.