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Shoveling smoke advertising and globalization in contemporary India
Author
Title
Shoveling smoke [electronic resource] : advertising and globalization in contemporary India / William Mazzarella.
ISBN
9780822385196
0822385198
0822331098 (cloth : alk. paper)
9780822331094 (cloth : alk. paper)
0822331454 (pbk. : alk. paper)
9780822331452 (pbk. : alk. paper)
Published
Durham : Duke University Press, 2003.
Physical Description
xi, 364 p. : ill. ; 25 cm.
Local Notes
Access is available to the Yale community.
Access and use
Access restricted by licensing agreement.
Variant and related titles
e-Duke books scholarly collection archive.
Format
Books / Online
Language
English
Added to Catalog
August 24, 2018
Bibliography
Includes bibliographical references (p. [331]-349) and index.
Contents
Locations : advertising and the New Swadeshi
Elaborations : the commodity image
Citizens have sex, consumers make love : KamaSutra I
The aesthetic politics of aspiration : KamaSutra II
Bombay global : mobility and locality I
Bombay local : Mobility and locality II
Indian fun : constructing :the Indian Consumer" I
Close distance : constructing : "the Indian consumer" II.
Subjects
Genre/Form
Electronic books.
Bookmark As
Citation
