Librarian View
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13705459
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20200729065543.0
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080125s2003 ncua ob 001 0 eng d
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9780822385196
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0822385198
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0822331098 (cloth : alk. paper)
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9780822331094 (cloth : alk. paper)
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0822331454 (pbk. : alk. paper)
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9780822331452 (pbk. : alk. paper)
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191222365
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NcD
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NcD
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4
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HF5813.I4
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M39 2003
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1
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Mazzarella, William,
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1969-
245
1
0
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Shoveling smoke
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[electronic resource] :
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advertising and globalization in contemporary India /
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William Mazzarella.
260
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Durham :
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Duke University Press,
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2003.
300
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xi, 364 p. :
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ill. ;
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25 cm.
336
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text
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txt
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rdacontent
337
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computer
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c
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rdamedia
338
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online resource
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cr
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rdacarrier
504
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Includes bibliographical references (p. [331]-349) and index.
505
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Locations : advertising and the New Swadeshi -- Elaborations : the commodity image -- Citizens have sex, consumers make love : KamaSutra I -- The aesthetic politics of aspiration : KamaSutra II -- Bombay global : mobility and locality I -- Bombay local : Mobility and locality II -- Indian fun : constructing :the Indian Consumer" I -- Close distance : constructing : "the Indian consumer" II.
506
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Access restricted by licensing agreement.
590
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Access is available to the Yale community.
650
0
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Advertising
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India.
650
0
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Advertising
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Social aspects
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India.
650
0
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Marketing
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India.
650
0
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Consumption (Economics)
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India.
650
0
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Globalization
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Economic aspects
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India.
655
0
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Electronic books.
730
0
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e-Duke books scholarly collection archive.
852
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0
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yulint
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None
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Online resource
852
8
0
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Online resource
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0
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Online book
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https://yale.idm.oclc.org/login?URL=http://dx.doi.org/10.1215/9780822385196
901
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HF5813.I4
902
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Yale Internet Resource
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Yale Internet Resource >> None|DELIM|13728728
905
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online resource
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2018-08-24T14:10:55.000Z
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DO NOT EDIT. DO NOT EXPORT.
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0
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http://dx.doi.org/10.1215/9780822385196