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Consumer behavior theories : convergence of divergent perspectives with applications to marketing and management
Author
Title
Consumer behavior theories : convergence of divergent perspectives with applications to marketing and management / Rajagopal.
ISBN
1947441140
9781947441149
Edition
First edition.
Publication
New York, NY : Business Expert Press, 2018.
Physical Description
xvi, 176 pages ; 23 cm.
Format
Books
Language
English
Added to Catalog
September 25, 2018
Series
Consumer behavior collection
Subjects
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Citation
