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Developing insights on branding in the B2B context : case studies from business practice
Title
Developing insights on branding in the B2B context : case studies from business practice / edited by Nikolina Koporcic [and 3 others].
ISBN
9781787562769
178756276X
Edition
First edition.
Publication
Bingley : Emerald Publishing Limited, 2018.
Physical Description
xx, 237 pages ; 24 cm
Format
Books
Language
English
Added to Catalog
November 08, 2018
Subjects
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