Librarian View
LEADER
03740cai a22008054i 4500
001
15009185
005
20201214080540.0
006
m o d
007
cr cn|||||||||
008
020426c19989999enkkx d o 0 a2eng d
035
|a
(OCoLC)on1069438455
035
|a
15009185
040
|a
UWO
|b
eng
|e
rda
|e
pn
|c
UWO
|d
OCLCO
|d
OCLCF
|d
ORU
|d
OCL
|d
CtY
019
|a
225673082
|a
605029575
035
|a
(yuldbase)GBG
050
4
|a
HF5804
090
|a
yuldset
090
|a
yuldsetnum
245
0
0
|a
WARC.
246
3
|a
WARC.com
246
3
|a
World Advertising Research Centre
246
3
|a
World Advertising Research Center
246
1
|i
Also known as:
|a
WARC advertising & marketing knowledge
246
1
|i
Also known as:
|a
WARC.com database
246
1
|i
Also known as:
|a
WARC data & rankings
246
1
|i
Also known as:
|a
WARC ideas and evidence for marketing people
264
1
|3
2002-2018 :
|a
Henley on Thames, Oxfordshire, UK :
|b
World Advertising Research Center
264
3
1
|3
2018- :
|a
London, UK :
|b
Ascential,
|c
c[2002]-
300
|a
1 online resource
310
|a
Continuously updated.
336
|a
text
|b
txt
|2
rdacontent
336
|a
computer dataset
|b
cod
|2
rdacontent
337
|a
computer
|b
c
|2
rdamedia
338
|a
online resource
|b
cr
|2
rdacarrier
347
|a
data file
|2
rdaft
500
|a
Includes information from: Market research abstracts, previously published in print and online.
500
|a
Title from title screen (viewed Oct. 25, 2019).
500
|a
Resource is accompanied by a datasets.
506
|a
Access restricted by licensing agreement.
520
|a
WARC is a database providing access to advertising and marketing information and data on advertising campaigns from various sources. The searchable sources include organisations of various countries, monographs, conference papers, abstracts (including 'Market research abstracts') and the full-text of various journals, including the International journal of market research, the Journal of advertising research, the International journal of advertising, Admap, the Journal of advertising history and Market leader.
590
|a
Access is available to the Yale community.
590
|a
Primary remote access for Yale University authorized users is through EZproxy; resource may also be accessed through Yale's Virtual Private Network (VPN).
650
0
|a
Advertising
|v
Databases.
650
0
|a
Marketing
|v
Databases.
650
0
|a
Marketing research
|v
Databases.
650
0
|a
Advertising campaigns
|v
Databases.
650
0
|a
Advertising campaigns
|v
Statistics.
650
7
|a
Marketing.
|2
fast
|0
(OCoLC)fst01010167
650
7
|a
Advertising.
|2
fast
|0
(OCoLC)fst00797511
655
7
|a
Databases.
|2
fast
|0
(OCoLC)fst01411643
655
7
|a
Data sets.
|2
lcgft
655
7
|a
Statistics.
|2
lcgft
|0
http://id.loc.gov/authorities/genreForms/gf2014026181
710
2
|a
World Advertising Research Centre,
|e
compiler,
|e
publisher.
730
0
2
|a
Admap.
730
0
2
|a
International journal of advertising.
730
0
2
|a
International journal of market research.
730
0
2
|a
Journal of advertising history.
730
0
2
|a
Journal of advertising research.
730
0
2
|a
Market leader.
780
1
5
|t
Market research abstracts
|x
0025-3596
|w
(OCoLC)ocn709431225
852
8
0
|z
Online resource
856
4
0
|y
Online resource
|u
https://yale.idm.oclc.org/login?url=https://www.warc.com
901
|a
HF5804
902
|a
Yale Internet Resource
|b
Yale Internet Resource >> None|DELIM|14996768
905
|a
online resource
905
|a
databases
907
|a
2020-04-28T15:04:31.000Z
946
|a
DO NOT EDIT. DO NOT EXPORT.
953
|u
https://www.warc.com/
956
|u
http://hdl.handle.net/10079/yuldb/yuldb3071