Title
Experiment-research methodology in marketing : types and applications / Gordon L. Patzer.
ISBN
0899309607 (alk. paper)
Published
Westport, Conn. : Quorum, c1996.
Physical Description
1 online resource
Variant and related titles
Internet Archive collection.
Added to Catalog
May 07, 2020
Bibliography
Includes bibliographical references (p. [213]) and index.