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Global marketing and advertising : understanding cultural paradoxes
Author
Title
Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij.
ISBN
0803959699 (acid-free paper)
0803959702 (pbk. : acid-free paper)
Published
Thousand Oaks, Calif. : Sage Publications, c1998.
Physical Description
1 online resource
Variant and related titles
Internet Archive collection.
Format
Books
Language
English
Added to Catalog
May 07, 2020
Bibliography
Includes bibliographical references and index.
Subjects
Bookmark As
Citation
