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Radio active advertising and consumer activism, 1935-1947
Author
Title
Radio active [electronic resource] : advertising and consumer activism, 1935-1947 / Kathy M. Newman.
Published
Berkeley : University of California Press, c2004.
Physical Description
1 online resource (xiii, 237 p.) : ill. ; 24 cm.
Local Notes
Access is available to the Yale community.
Notes
Electronic text and image data. Ann Arbor, Mich. : University of Michigan, Michigan Publishing, 2010. Includes both TIFF files and keyword searchable text. ([ACLS Humanities E-Book]) Mode of access: Intranet.
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Access restricted by licensing agreement.
Variant and related titles
ACLS Humanities E-Book.
Other formats
Original
Format
Books / Online
Language
English
Added to Catalog
August 28, 2020
Series
Bibliography
Includes bibliographical references (p. 193-227) and index.
Contents
Introduction: the dialectic between advertising and activism
Cultural critics in the age of radio
The psychology of radio advertising: audience intellectuals and the resentment of radio commercials
"Poisons, potions and profits": radio activists and the origins of the consumer movement
Consumers on the march: CIO boycotts, active listeners, and 'consumer time'
The consumer revolt of "Mr. Average Man": Boake Carter and the CIO boycott of Philco Radio
Washboard weepers: women writers, women listeners, and the debate over soap operas
"I won't buy you anything but love, baby": NBC, Donald Montgomery, and the postwar consumer revolt
Conclusion: high-class hucksters: the rise and fall of a radio republic.
Subjects
Also listed under
American Council of Learned Societies.
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