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Primal branding : create zealots for your brand, your company, and your future
Creator
Title
Primal branding : create zealots for your brand, your company, and your future / Patrick Hanlon.
ISBN
9781400122196
1400122198
Published
[Old Saybrook, Conn.] : Tantor Media, 2009.
Physical Description
1 online resource (1 sound file)
Local Notes
Access is available to the Yale community.
Notes
Unabridged.
Audio file.
Title from image on Web page (viewed May 15, 2009).
Previously released on compact disc, 2006.
Access and use
Access restricted by licensing agreement.
Summary
Hanlon's seven definable assets that together construct the belief system that lies behind every successful brand, whether it's a product, service, city, personality, social cause, or movement.
Variant and related titles
O'Reilly Safari. OCLC KB.
Format
Audio / Online
Language
English
Added to Catalog
June 03, 2022
Performers
Read by Alan Sklar.
Genre/Form
Audiobooks.
Audiobooks.
Also listed under
Tantor Media.
Bookmark As
Citation
