Fighting Visibility : Sports Media and Female Athletes in the UFC / Jennifer McClearen.

Urbana, Chicago : University of Illinois Press, 2021.

Baltimore, Md. : Project MUSE, 2021

©2021.

1 online resource (230 pages).

Access is available to the Yale community.

Description based on print version record.

Access restricted by licensing agreement.

"Mixed martial arts stars like Amanda Nunes, Zhang Weili, and Ronda Rousey have made female athletes top draws in the Ultimate Fighting Championship (UFC). Jennifer McClearen charts how the promotion incorporates women into its far-flung media ventures and investigates the complexities surrounding female inclusion. On the one hand, the undeniable popularity of cards headlined by women add much-needed diversity to the sporting landscape. On the other, the UFC leverages an illusion of promoting difference-whether gender, racial, ethnic, or sexual-to grow its empire with an inexpensive and expendable pool of female fighters. McClearen illuminates how the UFC's half-hearted efforts at representation generate profit and cultural cachet while covering up the fact it exploits women of color, lesbians, gender non-conforming women, and others. Thought provoking and timely, Fighting Visibility tells the story of how a sports entertainment phenomenon made difference a part of its brand-and the ways women paid the price for success"-- Provided by publisher.

Project MUSE complete collection 2021.

Books / Online

English

July 17, 2023

Project Muse. distributor