Librarian View
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200922t20212021ilu o 00 0 eng d
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9780252052637
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9780252043734
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9780252085727
035
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(MdBmJHUP)musev2_83193
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MdBmJHUP
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MdBmJHUP
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1
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McClearen, Jennifer,
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author.
245
1
0
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Fighting Visibility :
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Sports Media and Female Athletes in the UFC /
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Jennifer McClearen.
264
1
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Urbana, Chicago :
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University of Illinois Press,
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2021.
264
3
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Baltimore, Md. :
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Project MUSE,
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2021
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©2021.
300
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1 online resource (230 pages).
336
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text
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txt
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rdacontent
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computer
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c
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rdamedia
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online resource
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cr
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rdacarrier
490
0
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Studies in sports media
505
0
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Introduction: Visibility and difference in the UFC -- Developing a millennial sports media brand -- Affect and the Rousey effect -- Gendering the American Dream -- The labor of visibility on social media -- The fight for labor equity -- Coda: On love and violence.
506
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Access restricted by licensing agreement.
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"Mixed martial arts stars like Amanda Nunes, Zhang Weili, and Ronda Rousey have made female athletes top draws in the Ultimate Fighting Championship (UFC). Jennifer McClearen charts how the promotion incorporates women into its far-flung media ventures and investigates the complexities surrounding female inclusion. On the one hand, the undeniable popularity of cards headlined by women add much-needed diversity to the sporting landscape. On the other, the UFC leverages an illusion of promoting difference-whether gender, racial, ethnic, or sexual-to grow its empire with an inexpensive and expendable pool of female fighters. McClearen illuminates how the UFC's half-hearted efforts at representation generate profit and cultural cachet while covering up the fact it exploits women of color, lesbians, gender non-conforming women, and others. Thought provoking and timely, Fighting Visibility tells the story of how a sports entertainment phenomenon made difference a part of its brand-and the ways women paid the price for success"--
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Provided by publisher.
588
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Description based on print version record.
590
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Access is available to the Yale community.
650
7
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Women martial artists.
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fast
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(OCoLC)fst01178128
650
7
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Women in popular culture.
|2
fast
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(OCoLC)fst01177953
650
7
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Women in mass media.
|2
fast
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(OCoLC)fst01177920
650
7
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Mixed martial arts.
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fast
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(OCoLC)fst01741903
650
7
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Mass media and women.
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fast
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(OCoLC)fst01011380
650
7
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Mass media and sports.
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fast
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(OCoLC)fst01011368
650
7
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Feminism and sports.
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fast
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(OCoLC)fst00922746
650
7
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Discrimination in sports.
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fast
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(OCoLC)fst00895130
650
0
|a
Women in popular culture
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20th century.
650
0
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Discrimination in sports.
650
0
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Feminism and sports.
650
0
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Mixed martial arts.
650
0
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Women martial artists.
650
0
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Mass media and women.
650
0
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Women in mass media.
650
0
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Mass media and sports.
710
2
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Project Muse.
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distributor
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0
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Project MUSE complete collection 2021.
830
0
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Book collections on Project MUSE.
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0
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yulintx
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None
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Online resource
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0
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Online resource
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0
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Online book
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https://yale.idm.oclc.org/login?URL=https://muse.jhu.edu/book/83193/
902
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Yale Internet Resource
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Yale Internet Resource >> None|DELIM|16600765
905
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online resource
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2023-07-17T14:18:18.000Z
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DO NOT EDIT. DO NOT EXPORT.
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https://muse.jhu.edu/book/83193/