Title from Topic collections page (viewed 1 Dec. 2014)
Electronic reproduction. Marlborough, England : Adam Matthew Digital, c2014 (Mass Observation online. Mass Observation IV)
Mass-Observation Archive, University of Sussex
Access and use
Access restricted by licensing agreement.
Summary
Electronic reproduction of Mass Observation material on shopping habits and attitudes during wartime and the post-war period. The Mass Observation Shops surveys of 1942 and more specialised surveys, such as Shoe Shops (1941) and Hats (1948) form the basis of the collection, which documents general shopping patterns with particular reference to rationing and shortage. Appended to the main body of the collection is 1963 material for a proposed book. Related material on shopping habits (1940-1942) is included in the Films topic collection as part of the research into the Ministry of Information film "Rush hour".