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Cultural and social influences on consumer behavior : uncertainty avoidance, rituals, and external threats
Author
Title
Cultural and social influences on consumer behavior : uncertainty avoidance, rituals, and external threats / Xuehua Wang.
ISBN
9819961823
9789819961825
Publication
Singapore : Springer Nature Singapore Pte Ltd., [2023]
Physical Description
xii, 244 pages : illustrations ; 25 cm.
Format
Books
Language
English
Added to Catalog
February 01, 2024
Series
Management for Professionals
Subjects
Bookmark As
Citation
