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What the customer wants : the Wall Street journal's guide to marketing in the 1990s

Title
What the customer wants : the Wall Street journal's guide to marketing in the 1990s / by the Roper Organization Inc. ; with a foreword by Donald E. Peterson.
Published
[New York] : Dow Jones, c1990.
Physical Description
vii, 151 p. : ill. ; 28 cm.
Variant and related titles
Wall Street journal.
Wall Street journal's guide to marketing in the 1990s.
Format
Books
Language
English
Added to Catalog
June 01, 2002
Also listed under
Roper Organization.
Citation

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