Title
What the customer wants : the Wall Street journal's guide to marketing in the 1990s / by the Roper Organization Inc. ; with a foreword by Donald E. Peterson.
Published
[New York] : Dow Jones, c1990.
Physical Description
vii, 151 p. : ill. ; 28 cm.
Variant and related titles
Wall Street journal.
Wall Street journal's guide to marketing in the 1990s.
Added to Catalog
June 01, 2002
Also listed under
Roper Organization.