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The observational research handbook : understanding how consumers live with your product
Author
Title
The observational research handbook : understanding how consumers live with your product / Bill Abrams.
ISBN
065800073X
Published
Lincolnwood, Il. : NTC Business Books, c2000.
Physical Description
xxiv, 277 p. : ill. ; 24 cm.
Notes
At head of title: American Marketing Association.
Format
Books
Language
English
Added to Catalog
June 01, 2002
Bibliography
Includes bibliographical references (p. 267-269) and index.
Subjects
Also listed under
American Marketing Association.
Bookmark As
Citation
