Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.

8th ed.

Boston : Irwin/McGraw Hill, c2001.

xxiv, 775 p. : ill. (some col.) ; 27 cm. + 1 computer disk (3 1/2 in.).

English

June 01, 2002

System requirements: IBM PC or 100% compatible; Microsoft Windows 95 or higher; either Microsoft Excel for Windows version 5.0 or Microsoft Works for Windows version 2.0.

Includes bibliographical references and indexes.