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A Strategic approach to business marketing
Title
A Strategic approach to business marketing / edited by Robert E. Spekman, David T. Wilson.
ISBN
0877571724 (pbk.)
Published
Chicago, Ill. : American Marketing Association, c1985.
Physical Description
vii, 193 p. : ill. ; 23 cm.
Format
Books
Language
English
Added to Catalog
June 01, 2002
Series
Proceedings series / American Marketing Association
Bibliography
Includes bibliographies.
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