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Consumer behavior and culture : consequences for global marketing and advertising
Author
Title
Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij.
ISBN
0761926682 (hardcover)
0761926690 (paperback)
Published
Thousand Oaks, Calif. : Sage Publications, c2004.
Physical Description
xiv, 345 p. : ill. ; 26 cm.
Format
Books
Language
English
Added to Catalog
August 24, 2004
Bibliography
Includes bibliographical references and index.
Contents
Global consumers in a global village?
Values and culture
Convergence and divergence in consumer behavior
The consumer : attributes
Social processes
Mental processes
Consumer behavior domains
Applications to global marketing and advertising.
Bookmark As
Citation
