Librarian View
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030620s2004 caua sb 001 0 eng d
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0520223721 (cloth : alk. paper)
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0520235908 (pbk. : alk. paper)
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(CaPaEBR)ebr10058534
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CaPaEBR
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CaPaEBR
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HF6146.R3
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N48 2004eb
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659.14/2/097309043
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Newman, Kathy M.,
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1966-
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Radio active
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[electronic resource] :
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advertising and consumer activism, 1935-1947 /
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Kathy M. Newman.
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Berkeley :
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University of California Press,
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2004.
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xiii, 237 p. :
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ill.
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Includes bibliographical references and index.
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Introduction: the dialectic between advertising and activism -- Cultural critics in the age of radio -- The psychology of radio advertising: audience intellectuals and the resentment of radio commercials -- "Poisons, potions and profits": radio activists and the origins of the consumer movement -- Consumers on the march: CIO boycotts, active listeners, and consumer time -- The consumer revolt of "Mr. Average Man": the CIO boycott of Philco -- Radio and Boake Carter -- Washboard weepers: women writers, women listeners and the debate over soap operas -- "I won't buy you anything but love, baby": NBC, Donald Montgomery, and the post-war consumer revolt -- Conclusion: high-class hucksters: the rise and fall of a radio republic.
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Access restricted by licensing agreement.
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Electronic reproduction.
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Palo Alto, Calif. :
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ebrary,
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2004.
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Available via World Wide Web.
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Access may be limited to ebrary affiliated libraries.
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Access is available to the Yale community.
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Radio advertising
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United States
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History.
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Consumer behavior
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United States
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History.
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Boycotts
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United States
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History.
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Consumer protection
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United States
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History.
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ebrary, Inc.
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Online Resource
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https://yale.idm.oclc.org/login?URL=http://site.ebrary.com/lib/yale/Doc?id=10058534
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Online book
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HF6146.R3
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Yale Internet Resource
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Yale Internet Resource >> |DELIM|7511389
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online resource
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2005-04-06T15:24:54.000Z
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DO NOT EDIT; DO NOT EXPORT.
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http://site.ebrary.com/lib/yale/Doc?id=10058534