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Radio active advertising and consumer activism, 1935-1947
Author
Title
Radio active [electronic resource] : advertising and consumer activism, 1935-1947 / Kathy M. Newman.
ISBN
0520223721 (cloth : alk. paper)
0520235908 (pbk. : alk. paper)
Published
Berkeley : University of California Press, 2004.
Physical Description
xiii, 237 p. : ill.
Local Notes
Access is available to the Yale community.
Notes
Electronic reproduction. Palo Alto, Calif. : ebrary, 2004. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Access and use
Access restricted by licensing agreement.
Format
Books / Online
Language
English
Added to Catalog
April 06, 2005
Bibliography
Includes bibliographical references and index.
Contents
Introduction: the dialectic between advertising and activism
Cultural critics in the age of radio
The psychology of radio advertising: audience intellectuals and the resentment of radio commercials
"Poisons, potions and profits": radio activists and the origins of the consumer movement
Consumers on the march: CIO boycotts, active listeners, and consumer time
The consumer revolt of "Mr. Average Man": the CIO boycott of Philco
Radio and Boake Carter
Washboard weepers: women writers, women listeners and the debate over soap operas
"I won't buy you anything but love, baby": NBC, Donald Montgomery, and the post-war consumer revolt
Conclusion: high-class hucksters: the rise and fall of a radio republic.
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ebrary, Inc.
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