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Selling the dream : why advertising is good business
Title
Selling the dream : why advertising is good business / John Hood.
ISBN
0275984354 (alk. paper)
Published
Westport, Conn. : Praeger Publishers, 2005.
Physical Description
x, 258 p. ; 25 cm.
Format
Books
Language
English
Added to Catalog
May 24, 2006
Bibliography
Includes bibliographical references (p. [225]-249) and index.
Contents
Introduction
The birth of advertising and commercial culture
A carnival of conspicuous consumption
Broadcasting revolution, advertising evolution
The new economics and science of advertising
Living the commercial life
Health claims and the problem of fraud
Advertising and the consuming child
The economics and ethics of selling sin
Conclusion.
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