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01369pam a22002894a 4500
001
7122462
005
20110329144707.0
008
050701s2005 ctu b 001 0 eng
010
|a
2005018656
035
|a
(OCoLC)ocn691176281
035
|a
7122462
040
|a
DLC
|c
DLC
|d
BAKER
|d
C#P
020
|a
0275984354 (alk. paper)
042
|a
pcc
050
0
0
|a
HF5821
|b
.H637 2005
079
|a
ocm60971727
100
1
|a
Hood, John M.
|q
(John McDonald),
|d
1966-
245
1
0
|a
Selling the dream :
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why advertising is good business /
|c
John Hood.
260
|a
Westport, Conn. :
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Praeger Publishers,
|c
2005.
300
|a
x, 258 p. ;
|c
25 cm.
504
|a
Includes bibliographical references (p. [225]-249) and index.
505
0
|a
Introduction -- The birth of advertising and commercial culture -- A carnival of conspicuous consumption -- Broadcasting revolution, advertising evolution -- The new economics and science of advertising -- Living the commercial life -- Health claims and the problem of fraud -- Advertising and the consuming child -- The economics and ethics of selling sin -- Conclusion.
650
0
|a
Advertising
|x
Social aspects.
856
4
1
|3
Table of contents
|u
http://www.loc.gov/catdir/toc/ecip0515/2005018656.html
901
|a
HF5821
902
|a
Bass Library
|b
BASS, Lower Level >> HF5821 .H637X 2005 (LC)|DELIM|7662366
907
|a
2006-05-24T13:46:22.000Z