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Emotion and reason in consumer behavior
Author
Title
Emotion and reason in consumer behavior / Arjun Chaudhuri.
ISBN
075067976X (alk. paper)
9780750679763 (alk. paper)
Published
Amsterdam ; Boston : Elsevier Butterworth-Heinemann, 2006.
Physical Description
xv, 165 p. : ill. ; 23 cm.
Format
Books
Language
English
Added to Catalog
May 01, 2006
Bibliography
Includes bibliographical references and index.
Bookmark As
Citation
