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Freud on Madison Avenue : motivation research and subliminal advertising in America
Author
Title
Freud on Madison Avenue : motivation research and subliminal advertising in America / Lawrence R. Samuel.
ISBN
9780812242515 (hbk. : alk. paper)
0812242513 (hbk. : alk. paper)
Published
Philadelphia : University of Pennsylvania Press, c2010.
Physical Description
218 p. ; 24 cm.
Format
Books
Language
English
Added to Catalog
November 04, 2010
Bibliography
Includes bibliographical references and index.
Contents
The psychology of everyday living
The sophisticated sell
The secret pitch
The fertile moment
The psychology of the world of objects.
Subjects
Bookmark As
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