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Subject: "Motivation research (Marketing)"
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Online Results (83)
1.
Haptic Sensation and Consumer Behaviour The Influence of Tactile Stimulation in Physical and Online Environments
Author
Racat, Margot
Published
Cham : Springer International Publishing : Imprint: Palgrave Pivot, 2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
2.
Attitude research on the rocks
Author
American Marketing Association. Committee on Attitude Research
Published
[Chicago : American Marketing Association, 1968]
Location
Library Shelving Facility (LSF) >> Nfg49 M23 12
Format
Books
3.
Handbook of consumer motivations; the psychology of the world of objects
Author
Dichter, Ernest, 1907-1991
Published
New York, McGraw-Hill [1964]
Location
MEDICAL >> BF199 964D
Format
Books
4.
Use of motivation research in marketing
Author
National Industrial Conference Board
Published
New York, [1960]
Location
Library Shelving Facility (LSF) >> Nfg10 +N285 97
Format
Books
5.
Motivation research: its practice and uses for advertising, marketing, and other business purposes
Author
Henry, Harry
Published
New York : F. Ungar Pub. Co., [1958]
Location
Library Shelving Facility (LSF) >> Nfg49 958H
Format
Books
6.
Motivation research and marketing management
Author
Newman, Joseph W.
Published
Boston : Harvard University, Graduate School of Business Administration, Division of Research, 1957.
Location
Library Shelving Facility (LSF) >> Nfg49 957Nv
Format
Books
7.
Rivalry and Group Behavior Among Consumers and Brands Comparisons In and Out of the Sport Context
Author
Havard, Cody T.
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
8.
Consumer Voice The Democratization of Consumption Markets in the Digital Age
Author
Kucuk, S. Umit
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
9.
Consumer behavior
Author
Robertson, Thomas S.
Published
Glenview, Ill. : Scott, Foresman, c1984.
Location
Library Shelving Facility (LSF) >> HF5415.3 R57 1984 (LC)
Format
Books
10.
Consumer behavior
Author
Robertson, Thomas S.
Published
[Glenview, Ill.] Scott, Foresman [1970]
Location
Library Shelving Facility (LSF) >> HF5415.3 R57 (LC)
Format
Books
11.
Gluten-free Bread Technology
Published
Cham : Springer International Publishing : Imprint: Springer, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
12.
Cross-Cultural Brand Personality and Brand Desirability An Empirical Approach to the Role of Culture on this Mediated Interplay
Author
Vellnagel, Corinna Colette
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
13.
Retail Isn't Dead Innovative Strategies for Brick and Mortar Retail Success
Author
Spanke, Matthias
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
14.
The joyless economy the psychology of human satisfaction
Author
Scitovsky, Tibor
Published
New York : Oxford University Press, 1992.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
15.
The joyless economy : the psychology of human satisfaction and consumer dissatisfaction
Author
Scitovsky, Tibor
Published
New York : Oxford University Press, 1992.
Location
MARX Library >> HF5415.3 S355 1992 (LC)
Format
Books
16.
The joyless economy : the psychology of human satisfaction and consumer dissatisfaction
Author
Scitovsky, Tibor
Published
New York : Oxford University Press, 1992.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
17.
Consumer behavior
Author
Schiffman, Leon G.
Published
Englewood Cliffs, NJ : Prentice Hall, c1991.
Location
Library Shelving Facility (LSF) >> HF5415.3 S29 1991 (LC)
Format
Books
18.
Handbook of consumer behavior
Published
Englewood Cliffs, N.J. : Prentice-Hall, c1991.
Location
Library Shelving Facility (LSF) >> HF5415.32 H36X 1991 (LC)
Format
Books
19.
Why people buy
Author
O'Shaughnessy, John
Published
New York : Oxford University Press, 1987.
Location
SML, Stacks, LC Classification >> HF5415.3 O84 1987 (LC)
Format
Books
20.
Consumer behavior : basic findings and management implications
Author
Zaltman, Gerald
Published
New York : Wiley, c1979.
Location
Library Shelving Facility (LSF) >> HF5415.3 Z28 (LC)+ Oversize
Format
Books
21.
Consumer behavior : basic findings and management implications
Author
Zaltman, Gerald
Published
New York : Wiley, c1979.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
22.
Consumer and industrial buying behavior
Published
New York : North-Holland, c1977.
Location
Library Shelving Facility (LSF) >> HF5415.3 C69 (LC)
Format
Books
23.
The joyless economy : an inquiry into human satisfaction and consumer dissatisfaction
Author
Scitovsky, Tibor
Published
New York : Oxford University Press, 1976.
Location
Request for delivery to any Yale Library >> HF5415.3 S355 (LC)
Format
Books
24.
The joyless economy : an inquiry into human satisfaction and consumer dissatisfaction
Author
Scitovsky, Tibor
Published
New York : Oxford University Press, 1976.
Location
Library Shelving Facility (LSF) >> HF5415.3 S355 (LC)
Format
Books
25.
The joyless economy : an inquiry into human satisfaction and consumer dissatisfaction
Author
Scitovsky, Tibor
Published
New York : Oxford University Press, 1976.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
26.
Perspectives in consumer behavior
Author
Kassarjian, Harold H.
Published
Glenview, Ill. : Scott, Foresman, [1973]
Location
Library Shelving Facility (LSF) >> SSF K154 1973
Format
Books
27.
Perspectives in consumer behavior
Author
Kassarjian, Harold H.
Published
Glenview, Ill., Scott, Foresman [1973]
Location
Library Shelving Facility (LSF) >> HF5415.3 K3 1973 (LC)
Format
Books
28.
Perspectives in consumer behavior
Author
Kassarjian, Harold H.
Published
Glenview, Ill., Scott, Foresman [1973]
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
29.
Repeat-buying; theory and applications
Author
Ehrenberg, A. S. C.
Published
Amsterdam, North-Holland Pub. Co.; New York, American Elsevier, 1972.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
30.
Repeat-buying; theory and applications
Author
Ehrenberg, A. S. C.
Published
Amsterdam, North-Holland Pub. Co.; New York, American Elsevier, 1972.
Location
Library Shelving Facility (LSF) >> HF5415.3 E37 (LC)
Format
Books
31.
Consumer behavior; contemporary research in action
Author
Holloway, Robert J.
Published
Boston, Houghton Mifflin [1970, c1971]
Location
Library Shelving Facility (LSF) >> HF5415.3 H65 (LC)
Format
Books
32.
The psychology of consumer behavior
Author
Markin, Rom J.
Published
Englewood Cliffs, N.J. : Prentice-Hall, [1969]
Location
Library Shelving Facility (LSF) >> Nfg49 969Lx
Format
Books
33.
Perspectives in consumer behavior
Author
Kassarjian, Harold H.
Published
[Glenview, Ill.] : Scott, Foresman, [1968]
Location
Library Shelving Facility (LSF) >> SSF K154
Format
Books
34.
Perspectives in consumer behavior
Author
Kassarjian, Harold H.
Published
[Glenview, Ill.] Scott, Foresman [1968]
Location
Library Shelving Facility (LSF) >> HF5415.3 K3 (LC)
Format
Books
35.
Purchasing behavior and personal attributes
Author
Massy, William F.
Published
Philadelphia : University of Pennsylvania Press, [1968]
Location
Library Shelving Facility (LSF) >> Nfg49 968M
Format
Books
36.
Consumer behavior and marketing management
Author
Myers, James H.
Published
Boston, Houghton Mifflin [1967]
Location
Library Shelving Facility (LSF) >> Nfg49 967Mw
Format
Books
37.
Motivation research and marketing management
Author
Newman, Joseph W.
Published
Boston : Harvard University, Graduate School of Business Administration, Division of Research, 1957.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
38.
Consuming Extreme Sports Psychological Drivers and Consumer Behaviours of Extreme Athletes
Author
Raggiotto, Francesco
Published
Cham : Springer International Publishing : Imprint: Palgrave Pivot, 2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
39.
The Reign of the Customer Customer-Centric Approaches to Improving Satisfaction
Author
Fornell, Claes
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
40.
Consumer Behavior over the Life Course Research Frontiers and New Directions
Author
Moschis, George P.
Published
Cham : Springer International Publishing : Imprint: Springer, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
41.
A tiger in the tank : Ernest Dichter : an Austrian advertising guru
Published
Riverside, Calif. : Ariadne Press, c2007.
Online
Table of contents only
Location
SML, Stacks, LC Classification >> HF5415.32 .T54X13 2007 (LC)
Format
Books
42.
The 3M model of motivation and personality : theory and empirical applications to consumer behavior
Author
Mowen, John C.
Published
Boston : Kluwer Academic Publishers, c2000.
Location
Library Shelving Facility (LSF) >> HF5415.34 M69X 2000 (LC)
Format
Books
43.
Targeting the trendsetting consumer : how to market your product or service to influential buyers
Author
Zandl, Irma
Published
Homewood, Ill. : Business One Irwin, c1992.
Location
Library Shelving Facility (LSF) >> HF5415.32 Z36X 1992 (LC)
Format
Books
44.
Targeting the trendsetting consumer : how to market your product or service to influential buyers
Author
Zandl, Irma
Published
Homewood, Ill. : Business One Irwin, c1992.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
45.
Consumer choice
Author
Foxall, G. R.
Published
New York : St. Martin's Press, 1983.
Location
Library Shelving Facility (LSF) >> HF5415.3 F642 1983 (LC)
Format
Books
46.
Consumer choice
Author
Foxall, G. R.
Published
New York : St. Martin's Press, 1983.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
47.
Consumption Behaviour and Social Responsibility A Consumer Research Approach
Author
Gupta, Karnika
Published
Singapore : Springer Singapore : Imprint: Springer, 2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
48.
Consumer behavior
Author
Schiffman, Leon G.
Published
Englewood Cliffs, N.J. : Prentice-Hall, c1978.
Location
Library Shelving Facility (LSF) >> HF5415.3 S29 (LC)
Format
Books
49.
Advances in National Brand and Private Label Marketing Ninth International Conference, 2022
Published
Cham : Springer International Publishing : Imprint: Springer, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
50.
Cereal-Based Foodstuffs: The Backbone of Mediterranean Cuisine
Published
Cham : Springer International Publishing : Imprint: Springer, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
51.
Domesticity on Display Romanian Middle-Class Material Culture from Late Socialism to Today
Author
Cristache, Maria
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
52.
New Consumer Behavior Theories from Japan
Author
Shimizu, Akira
Published
Singapore : Springer Singapore : Imprint: Springer, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
53.
The Sociology of Hallyu Pop Culture Surfing the Korean Wave
Author
Cicchelli, Vincenzo
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
54.
Perspectives on Consumer Behaviour Theoretical Aspects and Practical Applications
Published
Cham : Springer International Publishing : Imprint: Springer, 2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
55.
Handbook of Eating and Drinking Interdisciplinary Perspectives
Published
Cham : Springer International Publishing : Imprint: Springer, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
56.
Journal of consumer behaviour
Published
[London] : Henry Stewart Publications, 2001-
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
57.
The laws of choice : predicting customer behavior
Author
Marder, Eric, 1925-
Published
New York : Free Press, c1997.
Location
Library Shelving Facility (LSF) >> HF5415.3 M273X 1997 (LC)
Format
Books
58.
The laws of choice : predicting customer behavior
Author
Marder, Eric, 1925-
Published
New York : Free Press, c1997.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
59.
Marketing to the mind : right brain strategies for advertising and marketing
Author
Maddock, Richard C.
Published
Westport, Conn. : Quorum, 1996.
Location
Library Shelving Facility (LSF) >> HF5822 M33X 1996 (LC)
Format
Books
60.
Marketing to the mind : right brain strategies for advertising and marketing
Author
Maddock, Richard C.
Published
Westport, Conn. : Quorum, 1996.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
61.
Attitude research enters the '80s
Author
Attitude Research Conference (11th : 1980 : Carlsbad, Calif.)
Published
Chicago, Ill. : American Marketing Association, c1980.
Location
Library Shelving Facility (LSF) >> HF5415.3 A877 1980 (LC)
Format
Books
62.
Attitude research enters the '80s
Author
Attitude Research Conference (11th : 1980 : Carlsbad, Calif.)
Published
Chicago, Ill. : American Marketing Association, c1980.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
63.
Buyer/consumer information processing; [papers of a workshop]
Published
Chapel Hill, University of North Carolina Press [1974]
Location
Library Shelving Facility (LSF) >> HF5415.3 B88 (LC)
Format
Books
64.
The journal of consumer research
Published
Chicago, Illinois : Journal of Consumer Research, [1974]-
Chicago, IL : University of Chicago Press
Cary, NC : Oxford University Press
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
65.
The Journal of consumer research
Published
[Gainesville, FL, etc., : Journal of Consumer Research, Inc., etc.]
Location
Library Shelving Facility (LSF) >> Shelved by title
Format
Journals & Newspapers
66.
Multiattribute decisions in marketing: a measurement approach
Author
Green, Paul E.
Published
Hinsdale, Ill., Dryden Press [c1973]
Location
Library Shelving Facility (LSF) >> HF5415.3 G697 (LC)
Format
Books
67.
Multiattribute decisions in marketing: a measurement approach
Author
Green, Paul E.
Published
Hinsdale, Ill., Dryden Press [c1973]
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
68.
Buyer attitudes and brand choice behavior
Author
Day, George S.
Published
New York, Free Press [1970]
Location
Library Shelving Facility (LSF) >> HF5415.3 D39 (LC)
Format
Books
69.
Buyer attitudes and brand choice behavior
Author
Day, George S.
Published
New York, Free Press [1970]
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
70.
The strategy of desire
Author
Dichter, Ernest, 1907-1991
Published
New York : Garland Pub., 1985.
Location
SML, Stacks, LC Classification >> HF5415.3 D515 1985 (LC)
Format
Books
71.
Building Engagement for Sustainable Development Challenges of Sustainable Economy in Times of Accelerated Change
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
72.
Grand Designs Consumer Markets and Home-Making
Author
Podkalicka, Aneta
Published
London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2018.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
73.
Brand, Label, and Product Intelligence Second International Conference, COBLI 2021
Published
Cham : Springer International Publishing : Imprint: Springer, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
74.
Online Impulse Buying and Cognitive Dissonance Examining the Effect of Mood on Consumer Behaviour
Author
Mattia, Giovanni
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
75.
Product Innovation Management Intelligence, Discovery, Development
Author
Biazzo, Stefano
Published
Cham : Springer International Publishing : Imprint: Springer, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
76.
The Value of Luxury An Emerging Perspective
Author
Stępień, Beata
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
77.
Concepts of Quality Connected to Social Media and Emotions
Author
Vlad, Denisa Elena
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
78.
Digitalization in the Luxury Fashion Industry Strategic Branding for Millennial Consumers
Author
Cabigiosu, Anna
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
79.
Perceived Brand Localness An Empirical Study of the German Fashion Market
Author
Igelbrink, Jörg
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
80.
China Branding Cases from Zhejiang
Published
Singapore : Springer Singapore : Imprint: Palgrave Macmillan, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
81.
The Promotion of Education A Critical Cultural Social Marketing Approach
Author
Harwood, Valerie
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
82.
Psychology & marketing
Published
[New York, N.Y.] : John Wiley & Sons
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
83.
Motivation research in advertising and marketing
Author
Smith, George Horsley
Published
New York, McGraw-Hill, 1954.
Location
Library Shelving Facility (LSF) >> Nfj31 954S
Format
Books
84.
Segmenting the women's market : using niche marketing to understandand meet the diverse needs of today's most dynamic consumer market
Author
Leeming, E. Janice
Published
Chicago, Ill. : Probus, c1994.
Location
Library Shelving Facility (LSF) >> HF5415.3 L48X 1994 (LC)
Format
Books
85.
Segmenting the women's market : using niche marketing to understandand meet the diverse needs of today's most dynamic consumer market
Author
Leeming, E. Janice
Published
Chicago, Ill. : Probus, c1994.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
86.
Social Marketing in Action Cases from Around the World
Published
Cham : Springer International Publishing : Imprint: Springer, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
87.
Marketing Management Past, Present and Future
Author
Czinkota, Michael R.
Published
Cham : Springer International Publishing : Imprint: Springer, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
88.
Panic Buying Perspectives and Prevention
Published
Cham : Springer International Publishing : Imprint: Springer, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
89.
Advanced Studies in Behaviormetrics and Data Science Essays in Honor of Akinori Okada
Published
Singapore : Springer Singapore : Imprint: Springer, 2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
90.
The Role of Origin of Fame in Influencer Branding A Comparative Analysis of German and Russian Consumers
Author
Sinnig, Julia
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
91.
The Psychology of Financial Consumer Behavior
Author
Maison, Dominika
Published
Cham : Springer International Publishing : Imprint: Springer, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
92.
Applying Behavioural Science to the Private Sector Decoding What People Say and What They Do
Author
Rubinstein, Helena
Published
Cham : Springer International Publishing : Imprint: Palgrave Pivot, 2018.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
93.
The naked consumer today : or an overview of why consumers really buy things, and what this means for marketing
Author
Callebaut, Jan, 1955-
Published
Antwerpen ; Philadelphia : Garant, 2003.
Location
Request for delivery to any Yale Library >> HF5415.34 .C35 2003 (LC)
Format
Books
94.
Understanding green consumer behavior a qualitative cognitive approach
Author
Wagner, Sigmund A., 1966-
Published
London ; New York : Routledge, 1997.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
95.
Consumer behavior; theory and application
Author
Farley, John U.
Published
Boston, Allyn & Bacon [1974]
Location
Library Shelving Facility (LSF) >> HC79 C6 F37 (LC)
Format
Books
96.
The Marketing of Children's Toys Critical Perspectives on Children's Consumer Culture
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
97.
Advances in National Brand and Private Label Marketing Eighth International Conference, 2021
Published
Cham : Springer International Publishing : Imprint: Springer, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
98.
FinTech Strategy Linking Entrepreneurship, Finance, and Technology
Author
Reyes-Mercado, Pável
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
99.
The Electricity Grid in Indonesia The Experiences of End-Users and Their Attitudes Toward Solar Photovoltaics
Author
Kunaifi, K.
Published
Cham : Springer International Publishing : Imprint: Springer, 2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
100.
Sustainability in the Textile and Apparel Industries Consumerism and Fashion Sustainability
Published
Cham : Springer International Publishing : Imprint: Springer, 2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online