Top Results for "Motivation research (Marketing)"

Jump to section on this page

Books Journal & Magazine Articles Dissertations & Theses Journal & Newspaper Titles Databases Newspaper Articles

See all formats

Show Online Results Only
Online Results

See all results by format

  • Items collected and preserved for their cultural significance Archives or Manuscripts > 0 results
  • Digital or physical recorded sound, including music and speech Audio > 0 results
  • Includes physical books and e-books Books > 171 results
  • Collections of related information, especially information formatted for analysis by a computer Data Sets > 0 results
  • Searchable online systems with content scoped to a specific topic Databases > 1 results
  • Objects from Yale’s collections that exist in digital format Digital Collections > 0 results
  • Scholarly works written for the completion of a doctorate or graduate degree Dissertations & Theses > 20 results
  • Articles from journals and magazines Journal & Magazine Articles > 68 results
  • Digital or physical journal and magazine titles, e.g. “The New Yorker” Journal & Newspaper Titles > 7 results
  • Digital or physical maps; data for complex analysis of geospatial and temporal information Maps & GIS > 0 results
  • Digital or physical notations of musical compositions Music Scores > 0 results
  • Articles from online newspapers Newspaper Articles > 31 results
  • Some things we have don’t fit into these other categories. Choose this format to explore! Other > 0 results
  • Programs, apps, and other digital media Software & Electronic Media > 0 results
  • Digital or physical moving images, with or without sound Video & Film > 0 results

Books

171 results
Haptic Sensation and Consumer Behaviour The Influence of Tactile Stimulation in Physical and Online Environments
Author
Racat, Margot
Published
Cham : Springer International Publishing : Imprint: Palgrave Pivot, 2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
Markt- und Werbepsychologie
Author
Neumann, Peter, active 2001
Published
Gräfelfing : Fachverlag Wirtschaftspsychologie, 2001.
Location
Library Shelving Facility (LSF) >> HF5415.34 .N48 2001 (LC)
Format
Books
Attitude research on the rocks
Author
American Marketing Association. Committee on Attitude Research
Published
[Chicago : American Marketing Association, 1968]
Location
Library Shelving Facility (LSF) >> Nfg49 M23 12
Format
Books
view all results in Books

Journal & Magazine Articles

68 results
Understanding Large-Scale Dynamic Purchase Behavior
Author
Jacobs, Bruno
Donkers, Bas
Fok, Dennis
Citation
Marketing science (Providence, R.I.), 9/1/2021, ISSN: 0732-2399, Volume 40, Issue 5, p. 844
Format
Journal Article: Full Text Available
Factors Affecting Collaborative Innovation Performance of Online Knowledge Communities: Empirical Evidence from Shipping Industry
Author
Chen, Jianbin
Zhou, Yingying
Citation
Journal of coastal research, 6/1/2019, ISSN: 0749-0208, Volume 94, Issue sp1, p. 913
Format
Journal Article: Full Text Available
PDF
The Value of Moderate Obsession: Insights from a New Model of Organizational Search
Author
Dorsch, Alex
Winter, Sidney G
Cattani, Gino
Citation
Organization science (Providence, R.I.), 5/1/2007, ISSN: 1047-7039, Volume 18, Issue 3, p. 403
Format
Journal Article: Full Text Available
PDF
view all results in Journal & Magazine Articles

Journal & Newspaper Titles

7 results
Journal of consumer behaviour
Published
[London] : Henry Stewart Publications, 2001-
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
The Journal of consumer research
Published
[Gainesville, FL, etc., : Journal of Consumer Research, Inc., etc.]
Location
Library Shelving Facility (LSF) >> Shelved by title
Format
Journals & Newspapers
The journal of consumer research
Published
Chicago, Illinois : Journal of Consumer Research, [1974]-
Chicago, IL : University of Chicago Press
Cary, NC : Oxford University Press
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
view all results in Journal & Newspaper Titles

Databases

1 results
Market research & American business, 1935-1965
Published
[Marlborough, Wiltshire] : Adam Matthew, [2014]-
Online
Online database
Location
Yale Internet Resource >> None
Format
Databases / Online
view all results in Databases

Newspaper Articles

31 results
Where do you fit? (explanation of the Values And Lifestyles psychographic system)
Author
Edmondson, Brad
Citation
The Washington post, 10/26/1986, ISSN: 0190-8286, Volume 109, p. B3
Format
Newspaper Article: Full Text Available
Profound statements on buying desires
Author
Dougherty, Philip H
Citation
The New York times, 5/29/1979, ISSN: 0362-4331, Volume 128, p. D7
Format
Newspaper Article: Full Text Available
Penetrating the mind by metaphor; in a break with focus groups, marketers don't care what you think, or at least what you think you think.(the ZMET, or Zaltman Metaphor Elicitation Technique, a new method used by marketers to gain insight into what feelings are evoked in consumers by specific products)
Author
Eakin, Emily
Citation
The New York times, 2/23/2002, ISSN: 0362-4331, Volume 151, Issue 52038, p. A17
Format
Newspaper Article: Full Text Available
view all results in Newspaper Articles