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1.
Advanced Methods for Modeling Markets
Published
Cham : Springer International Publishing : Imprint: Springer, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
2.
Unit Pricing Empirical Investigations of its Influences at the Product and Retailer Levels
Author
Himbert, Lena
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2016.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
3.
Capture the Mindshare and the Market Share Will Follow The Art and Science of Building Brands
Author
Gill, Libby
Published
New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2013.
Online
Online book
Location
Yale Internet Resource >> None
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Books / Online
4.
Market Segmentation Analysis Understanding It, Doing It, and Making It Useful
Author
Dolnicar, Sara
Published
Singapore : Springer Singapore : Imprint: Springer, 2018.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
5.
Business Statistics for Competitive Advantage with Excel 2016 Basics, Model Building, Simulation and Cases
Author
Fraser, Cynthia
Published
Cham : Springer International Publishing : Imprint: Springer, 2016.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
6.
Digital Relevance Developing Marketing Content and Strategies that Drive Results
Author
Albee, Ardath
Published
New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2015.
Online
Online book
Location
Yale Internet Resource >> None
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7.
Formative Research in Social Marketing Innovative Methods to Gain Consumer Insights
Published
Singapore : Springer Singapore : Imprint: Springer, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
8.
Segmentation in Social Marketing Process, Methods and Application
Published
Singapore : Springer Singapore : Imprint: Springer, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
9.
Brand Building and Marketing in Key Emerging Markets A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil
Author
Schaffmeister, Niklas
Published
Cham : Springer International Publishing : Imprint: Springer, 2015.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
10.
Exhibit Marketing and Trade Show Intelligence Successful Boothmanship and Booth Design
Author
Solberg Søilen, Klaus
Published
Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
11.
Sharing Economics Theory Essence and Development Law
Author
Zhang, Yuming
Published
Singapore : Springer Singapore : Imprint: Springer, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
12.
Advances in Cross-Section Data Methods in Applied Economic Research 2019 International Conference on Applied Economics (ICOAE 2019)
Published
Cham : Springer International Publishing : Imprint: Springer, 2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
13.
Business Statistics for Competitive Advantage with Excel and JMP Basics, Model Building, Simulation, and Cases
Author
Fraser, Cynthia
Published
Cham : Springer Nature Switzerland : Imprint: Springer, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
14.
Market Research with Panels Types, Surveys, Analysis, and Applications
Author
Günther, Martin
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2022.
Online
Online book
Location
Yale Internet Resource >> None
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Books / Online
15.
Brand Choice and Loyalty Evidence from Swiss Car Registration Microdata
Author
Meier, Beat
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
16.
Consumer Behavior over the Life Course Research Frontiers and New Directions
Author
Moschis, George P.
Published
Cham : Springer International Publishing : Imprint: Springer, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
17.
Services in Family Forestry
Published
Cham : Springer International Publishing : Imprint: Springer, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
18.
Toward a Better Understanding of Rule-Breaking Market Behavior Insights from Performance Breakthroughs in Sports
Author
Veenendaal, Ann-Kathrin
Published
Cham : Springer International Publishing : Imprint: Springer, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
19.
Advances in Luxury Brand Management
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
20.
Introductory Statistics for Business and Economics Theory, Exercises and Solutions
Author
Ubøe, Jan
Published
Cham : Springer International Publishing : Imprint: Springer, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
21.
International Marketing Strategy The Country of Origin Effect on Decision-Making in Practice
Author
Pegan, Giovanna
Published
Cham : Springer International Publishing : Imprint: Springer, 2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
22.
Artificial Intelligence for Fashion Industry in the Big Data Era
Published
Singapore : Springer Singapore : Imprint: Springer, 2018.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
23.
Chinese Consumers and the Fashion Market
Published
Singapore : Springer Singapore : Imprint: Springer, 2018.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
24.
Business Model Pioneers How Innovators Successfully Implement New Business Models
Author
Voigt, Kai-Ingo
Published
Cham : Springer International Publishing : Imprint: Springer, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
25.
Competitive Advantage of Customer Centricity
Author
Parniangtong, Sathit
Published
Singapore : Springer Singapore : Imprint: Springer, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
26.
Development of Hedonic Office Rent Indices Examples for German Metropolitan Areas
Author
Kempf, Simon
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2016.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
27.
Brand Growth Barriers Identify, Understand, and Overcome Them
Author
Kruger, Ralph
Published
Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013.
Online
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Location
Yale Internet Resource >> None
Format
Books / Online
28.
BUYographics How Demographic and Economic Changes Will Reinvent the Way Marketers Reach Consumers
Author
Carmichael, Matt
Published
New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2013.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
29.
Perspectives on Consumer Behaviour Theoretical Aspects and Practical Applications
Published
Cham : Springer International Publishing : Imprint: Springer, 2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
30.
Handbook of Market Research
Published
Cham : Springer International Publishing : Imprint: Springer, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
31.
Qualitative Methodologies in Organization Studies Volume II: Methods and Possibilities
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2018.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
32.
Ethics and Neuromarketing Implications for Market Research and Business Practice
Published
Cham : Springer International Publishing : Imprint: Springer, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
33.
Luxury Selling Lessons from the world of luxury in selling high quality goods and services to high value clients
Author
Srun, Francis
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
34.
Neuroeconomic and Behavioral Aspects of Decision Making Proceedings of the 2016 Computational Methods in Experimental Economics (CMEE) Conference
Published
Cham : Springer International Publishing : Imprint: Springer, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
35.
Business Strategies and Competitiveness in Times of Crisis A Survey on Italian SMEs
Author
Gavinelli, Laura
Published
London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016.
Online
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Location
Yale Internet Resource >> None
Format
Books / Online
36.
Defending Your Brand How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks
Author
Calkins, Tim
Published
New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2012.
Online
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Location
Yale Internet Resource >> None
Format
Books / Online
37.
Social Marketing in Action Cases from Around the World
Published
Cham : Springer International Publishing : Imprint: Springer, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
38.
Consumer Behavior in Practice Strategic Insights for the Modern Marketer
Author
Chan, Eugene Y.
Published
Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
39.
Headstrong and Unorthodox Pioneers for a Critical Theory of Consumption Contributions from Economics and Social Sciences
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
40.
The Corporate Reputation of Multinational Corporations An Analysis of Consumers' Perceptions of Corporate Reputation and its Effects Across Nations
Author
Huber, Cathrin
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2018.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
41.
Advances in Chinese Brand Management
Published
London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
42.
Brand Fans Lessons from the World's Greatest Sporting Brands
Author
Smith, Aaron C.T.
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
43.
Glorifying the Simple Life Analyses of Socio-Psychological Constructs in the Context of Reality TV
Author
Hammes, Eva Katharina
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2016.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
44.
Optimal Search for Moving Targets
Author
Stone, Lawrence D.
Published
Cham : Springer International Publishing : Imprint: Springer, 2016.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
45.
Customer Knowledge Management Leveraging Soft Skills to Improve Customer Focus
Author
Sain, Soumit
Published
Cham : Springer International Publishing : Imprint: Springer, 2014.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
46.
Engaging Customers Using Big Data How Marketing Analytics are Transforming Business
Author
Sathi, Arvind
Published
New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2014.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
47.
Online Video Revolution How to Reinvent and Market Your Business Using Video
Author
Cecil, John
Published
New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2012.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
48.
COVID-19, Technology and Marketing Moving Forward and the New Normal
Published
Singapore : Springer Singapore : Imprint: Palgrave Macmillan, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
49.
From Big Data to Intelligent Data An Applied Perspective
Author
Harfoush, Fady A.
Published
Cham : Springer International Publishing : Imprint: Springer, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
50.
Product Innovation Management Intelligence, Discovery, Development
Author
Biazzo, Stefano
Published
Cham : Springer International Publishing : Imprint: Springer, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online