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201.
Publications for a marketing library in the magazine field [bibliographies]
Author
Curtis Publishing Company. Research Dept. Library
Published
Philadephia, 1961.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
202.
Commentary; the journal of the Market Research Society
Published
London, Market Research Society.
Location
Library Shelving Facility (LSF) >> Nfg49 C736
Format
Journals & Newspapers
203.
Survey of marketing research
Author
American Marketing Association
Published
Chicago, Ill., American Marketing Association.
Location
MARX Library >> HF5415.2 A46 (LC)+ Oversize
Format
Journals & Newspapers
204.
Consumer behavior: research on consumer reactions
Author
Clark, Lincoln H. (Lincoln Harold), 1910-
Published
New York, Harper [1958]
Location
Library Shelving Facility (LSF) >> Nbm +C76 3
Format
Books
205.
Name and location of marketing research agencies, services, and consultants by states, cities, and countries. Based on information obtained from 1957 National Roster and Central Office Records up to and including November 1, 1957
Author
American Marketing Association
Published
Chicago, Ill., 1957.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
206.
Selected and annotated bibliography of marketing research
Author
Thompson, Ralph Burnham
Published
Austin, Bureau of Business Research, University of Texas, 1957.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
207.
Annual Marketing Research Conference contributed papers, 1953
Author
Marketing Research Conference (1953 : Ann Arbor, Mich.)
Published
Ann Arbor : Bureau of Business Research, School of Business Administration, University of Michigan, 1953.
Location
Library Shelving Facility (LSF) >> Nfg20 M57 27
Format
Books
208.
Marketing research and business management : marketing award papers delivered at the 1951 Illinois Marketing Symposium, University of Illinois, October, 1951
Author
Wedding, C. Nugent, 1912-2006
Published
Urbana : Bureau of Economic and Business Research, College of Commerce and Business Administration, University of Illinois, 1952.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
209.
Statistical techniques in market research. Problem manual
Author
Ferber, Robert, 1922-
Published
[Urbana] Bureau of Economic and Business Research, University of Illinois, 1951.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
210.
Journal of data collection a publication of the Marketing Research Association
Published
Chicago, IL : The Association, -[c1987]
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
211.
Sharpening sales effort through market research
Author
American Management Association
Published
New York [1949]
Location
Library Shelving Facility (LSF) >> Nfh21 Am35co 75
Format
Books
212.
Statistical techniques in market research
Author
Ferber, Robert, 1922-
Published
New York, McGraw-Hill Book Co., 1949.
Location
Library Shelving Facility (LSF) >> HF5415 F47 (LC)
Library Shelving Facility (LSF) >> HF5415 F47
Format
Books
213.
Prestationen, distriktet och kvoten inom försäljningen
Author
Henell, Olof
Published
Stockholm : Günther & Bäck, 1947.
Location
Library Shelving Facility (LSF) >> HF5438.25 H46 1947 (LC)
Format
Books
214.
EMBIN
Published
[Tel Aviv, Israel] : Info-Prod Research
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
215.
Field guide to case study research in business-to -business marketing and purchasing
Published
Bingley, England : Edward Elgar, 2014.
©2014
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
216.
Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing .
Author
Woodside, Arch
Published
Bingley Emerald Group Publishing Limited 2014
Location
MARX Library >> HF5410 A3 2014
Format
Books
217.
Marketing research : an international approach
Author
Schmidt, Marcus, 1959-
Published
Harlow, England ; New York : Prentice Hall/Financial Times, 2006.
Location
Library Shelving Facility (LSF) >> HF5415.2 .S345X 2006
Format
Books
218.
Market research and analysis
Author
Lehmann, Donald R.
Published
Homewood, IL. : Irwin, 1989.
Location
Library Shelving Facility (LSF) >> HF5415.2 L388 1989 (LC)
Format
Books
219.
Market research and analysis
Author
Lehmann, Donald R.
Published
Homewood, IL. : Irwin, 1989.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
220.
Market research and analysis
Author
Lehmann, Donald R.
Published
Homewood, Ill. : R.D. Irwin, 1985.
Location
Library Shelving Facility (LSF) >> HF5415.2 L388 1985 (LC)
Format
Books
221.
Advances in brand semiotics & discourse analysis
Published
Wilmington, Delaware : Vernon Press, [2023]
Location
MARX Library >> HF5415.1255 .A38 2023 (LC)
Format
Books
222.
Market Segmentation Analysis Understanding It, Doing It, and Making It Useful
Author
Dolnicar, Sara
Published
Singapore : Springer Singapore : Imprint: Springer, 2018.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
223.
Measuring marketing : the 110+ essential metrics every marketer needs
Author
Davis, John A.
Published
Berlin, [Germany] ; Boston, [Massachusetts] : De G Press, 2018.
©2018
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
224.
Autobiographical reflections of scholarly pioneers. Part II
Published
[Bradford, England] : Emerald Publishing Limited, 2017.
©2017
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
225.
New methods of market research and analysis
Author
Erickson, G. Scott
Published
Northampton, MA : Edward Elgar Pub., 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
226.
Using analytics to inform product design : product management core skills
Author
Edgar, Matthew
Published
[Place of publication not identified] : O'Reilly Media, 2017.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
227.
Business Statistics for Competitive Advantage with Excel 2016 Basics, Model Building, Simulation and Cases
Author
Fraser, Cynthia
Published
Cham : Springer International Publishing : Imprint: Springer, 2016.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
228.
Journal of product & brand management : featuring pricing strategy & practice
Published
Bradford, England : Emerald Group Publishing Limited, 2016.
©2016
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
229.
Marktforschung : grundlagen und praktische anwendungen
Author
Koch, Jörg
Published
Berlin, [Germany] : De Gruyter Oldenbourg, 2016.
©2016
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
230.
Why people (don't) buy : the go and stop signals
Author
Chakravarti, Amitav
Published
Houndmills, Basingstoke Hampshire ; New York, NY : Palgrave Macmillan, 2015.
Location
MARX Library >> HF5415.32 .C432X 2015 (LC)
Format
Books
231.
Marketing insights
Published
Chicago, IL : American Marketing Association, 2013-[2016]
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
232.
Review of marketing research Volume 7
Published
Bingley, UK : Emerald, 2010.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
233.
Consumer behaviour and marketing research (text and cases)
Author
Nair, Suja R.
Published
Mumbai [India] : Himalaya Pub. House, 2009.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
234.
Sona journal of marketing research
Published
Salem, Tamilnadu, India : Sona School of Management
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
235.
Data mining and market intelligence for optimal marketing returns
Author
Chiu, Susan
Published
Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, 2008.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
236.
Managing market relationships methodological and empirical insights
Author
Lindgreen, Adam
Published
Farnham, Surrey, England ; Burlington, VT : Gower Pub., c2008.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
237.
Asian journal of marketing
Published
New York : Academic Journals Inc.
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
238.
Brand, organizational identity and reputation in SMEs an overview
Published
Bradford, England : Emerald Group Publishing, c2007.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
239.
Developments in human observation methodologies
Published
Bradford, England : Emerald Group Publishing, c2007.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
240.
European business review. Volume 19, Number 6, Assessing and building upon Wroe Alderson's intellectual legacy
Published
Bradford : Emerald Insight, c2007.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
241.
Thinking allowed
Published
Bradford : Emerald Group Press, c2007.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
242.
Market opportunity analysis : text and cases
Published
New York : Best Business Books, c2006.
Online
Table of contents
Location
MARX Library >> HF5415.2 .M35545X 2006 (LC)
Format
Books
243.
International marketing review Vol. 22, No. 3, Services research in a cross-cultural/cross-national context
Published
Bradford, England : Emerald Group Publishing, c2005.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
244.
Journal of fashion marketing and management: an international journal Vol. 9, No. 4, Demographic change and the fashion market
Published
Bradford, England : Emerald Group Publishing, c2005.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
245.
Journal of product & brand management, featuring pricing strategy & practice Vol. 14, No. 6, Behavioral pricing
Published
Bradford, England : Emerald Group Publishing, c2005.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
246.
Qualitative market research an international journal Vol. 8, No. 2, New paths to thick descriptions: innovativeness in data collection and interpretation
Published
Bradford, England : Emerald Group Publishing, c2005.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
247.
What's going on in market research?
Published
London, England : TV Choice, 2005.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
248.
Action research in marketing
Published
[Bradford, England] : Emerald Group Pub., 2004.
Online
Online book
Location
Yale Internet Resource
Format
Books / Online
249.
Creating markets for energy technologies
Published
Paris : OECD/IEA, c2003.
Location
Library Shelving Facility (LSF) >> HD9502.U52 C74 2003 (LC)
Format
Books
250.
Quantitative marketing and economics
Published
Boston : Kluwer Academic Publishers, c2003-
Location
Library Shelving Facility (LSF) >> Shelved by title
Format
Journals & Newspapers
251.
Consumer behavior
Author
Blackwell, Roger D.
Published
Ft. Worth, Tex. : Harcourt College Publishers, c2001.
Location
MARX Library >> HF5415.32 E53X 2001 (LC)
Format
Books
252.
Qualitative marketing research
Published
London ; Thousand Oaks, Calif. : SAGE, 2001.
Online
Online book
Location
Yale Internet Resource >> Online resource None
Format
Books / Online
253.
Qualitative research in intelligence and marketing : the new strategic convergence
Author
Walle, Alf H.
Published
Westport, Conn. : Quorum Books, 2001.
Location
Library Shelving Facility (LSF) >> HD38.7 W35X 2001 (LC)
Format
Books
254.
Qualitative research in intelligence and marketing the new strategic convergence
Author
Walle, Alf H.
Published
Westport, Conn. : Quorum Books, 2001.
Online
Online book
Location
Yale Internet Resource
Format
Books / Online
255.
Quantitative models in marketing research
Author
Franses, Philip Hans, 1963-
Published
Cambridge, UK ; New York : Cambridge University Press, 2001.
Online
Online book
Location
Yale Internet Resource
Format
Books / Online
256.
Cycles, trends, and turning points : practical marketing & sales forecasting techniques
Author
Crosby, John V.
Published
Lincolnwood, IL : NTC Business Books, c2000.
Location
Library Shelving Facility (LSF) >> HF5415.2 C77X 2000 (LC)
Format
Books
257.
Cycles, trends, and turning points : practical marketing & sales forecasting techniques
Author
Crosby, John V.
Published
Lincolnwood, IL : NTC Business Books, c2000.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
258.
Études de marchés : méthodes et outils
Author
Gauthy-Sinéchal, Martine
Published
Paris : De Boeck université, c1998.
Location
SML, Stacks, LC Classification >> HF5415.3 .G38 1998 (LC)
Format
Books
259.
Forecasting and market analysis techniques : a practical approach
Author
Kress, George
Published
Westport, Conn : Quorum Books, 1994.
Location
Library Shelving Facility (LSF) >> HF5415.2 K748X 1994 (LC)
Format
Books
260.
Marketing and entrepreneurship : research ideas and opportunities /$c[edited by] Gerald E. Hills
Published
Westport, Conn. : Quorum Books, 1994.
Location
Library Shelving Facility (LSF) >> HF5415 M296X 1994 (LC)
Format
Books
261.
Marketing and entrepreneurship : research ideas and opportunities /$c[edited by] Gerald E. Hills
Published
Westport, Conn. : Quorum Books, 1994.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
262.
Making niche marketing work : how to grow bigger by acting smaller
Author
Linneman, Robert E., 1928-
Published
New York : McGraw-Hill, c1991.
Location
Library Shelving Facility (LSF) >> HF5415.127 L56X 1991 (LC)
Format
Books
263.
Making niche marketing work : how to grow bigger by acting smaller
Author
Linneman, Robert E., 1928-
Published
New York : McGraw-Hill, c1991.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
264.
Marketing research a quarterly business management publication of the American Marketing Association
Published
Chicago, IL : American Marketing Association, ©1989-2012.
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
265.
Strategische Marktforschung mittels kohortenanalytischer Designs
Author
Wessner, Konrad
Published
Wiesbaden : Deutscher Universitäts-Verlag, c1989.
Location
Library Shelving Facility (LSF) >> HF5415.127 W47X 1989 (LC)
Format
Books
266.
Focus groups : a guide for marketing & advertising professionals
Author
Templeton, Jane Farley
Published
Chicago, Ill. : Probus Pub. Co., c1987.
Location
MARX Library >> HF5415.2 T43 1987 (LC)
Format
Books
267.
Focus groups : a guide for marketing & advertising professionals
Author
Templeton, Jane Farley
Published
Chicago, Ill. : Probus Pub. Co., c1987.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
268.
Market opportunity analysis
Author
Stevens, Robert E., 1942-
Published
Lexington, Mass. : Lexington Books, c1987.
Location
Library Shelving Facility (LSF) >> HF5415.2 S775 1987 (LC)
Format
Books
269.
Meta-analysis in marketing : generalization of response models
Author
Farley, John U.
Published
Lexington, Mass. : Lexington Books, c1986.
Location
Library Shelving Facility (LSF) >> HF5415.2 F28 1986 (LC)
Format
Books
270.
Meta-analysis in marketing : generalization of response models
Author
Farley, John U.
Published
Lexington, Mass. : Lexington Books, c1986.
Location
Library Shelving Facility (LSF) >> HF5415.2 F28 1986 (LC)
Format
Books
271.
Meta-analysis in marketing : generalization of response models
Author
Farley, John U.
Published
Lexington, Mass. : Lexington Books, c1986.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
272.
Need assessment : a key to user-oriented product innovation
Author
Holt, Knut
Published
Chichester [Sussex] ; New York : Wiley, c1984.
Location
Library Shelving Facility (LSF) >> HF5415.153 H64 1984 (LC)
Format
Books
273.
Need assessment : a key to user-oriented product innovation
Author
Holt, Knut
Published
Chichester [Sussex] ; New York : Wiley, c1984.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
274.
Novel product concepts from lead users : segmenting users by experience
Author
Hippel, Eric von
Published
Cambridge, Mass. : Marketing Science Institute, c1984.
Location
Library Shelving Facility (LSF) >> HF5415.3 +V65 (LC) Oversize
Format
Books
275.
Future frontiers in agricultural marketing research
Published
Ames, Iowa : Iowa State University Press, 1983.
Location
Library Shelving Facility (LSF) >> HD9000.5 F873 1983 (LC)
Format
Books
276.
Gong ye qi ye shi chang yu ce
Title
工业企业市场预测
Author
Huang, Xuezhong
黄学忠
Published
Beijing : Zhongguo cai zheng jing ji chu ban she : Xin hua shu dian Beijing fa xing suo fa xing, 1983.
Location
Library Shelving Facility (LSF) >> HF5415.2 H763 1983 (LC)
Format
Books
277.
Consumer research for management decisions
Author
Prince, Melvin
Published
New York : Wiley, c1982.
Location
Library Shelving Facility (LSF) >> HF5415.3 P74 (LC)
Format
Books
278.
Consumer research for management decisions
Author
Prince, Melvin
Published
New York : Wiley, c1982.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
279.
Research in marketing. Supplement
Published
Greenwich, Conn. : JAI Press, 1982-
Location
Library Shelving Facility (LSF) >> HF5415 R473 (LC)
MARX Library >> HF5415 R473 (LC)
Format
Books
280.
Man hua shi chang tiao jie : Jiangsu ren min guang bo dian tai guang bo gao xuan
Title
漫话市场调节
Published
Beijing Shi : Guang bo chu ban she : Xin hua shu dian Beijing fa xing suo fa xing, 1981.
Location
Library Shelving Facility (LSF) >> HF5415.2 M36 1981 (LC)
Format
Books
281.
Marketing research and knowledge development : an assessment for marketing management
Author
Myers, John G.
Published
Englewood Cliffs, N.J. : Prentice-Hall, c1980.
Location
Library Shelving Facility (LSF) >> HF5415.2 M945 (LC)
Format
Books
282.
Strategic market analysis : top-down and bottom-up approaches
Author
Day, George S.
Published
Cambridge, Mass. : Marketing Science Institute, 1980.
Location
Library Shelving Facility (LSF) >> HF5415.2 D38 (LC)+ Oversize
Format
Books
283.
Cooperative research in post-harvest technology : solving social and economic problems of the food and fiber marketing system : a report to the Office of Management and Budget
Author
Garner, R. G. (Richard Gordon), 1923-
Published
Washington : Dept. of Agriculture, Science and Education Administration, Cooperative Research, 1979.
Location
Library Shelving Facility (LSF) >> A 106.12:H-3
Format
Books
284.
Shi chang yan jiu : chi pen fang fa
Title
市場硏究
Author
Min, Jianshu
閔建蜀
Published
Xianggang : Zhong wen da xue chu ban she, 1979.
Location
Library Shelving Facility (LSF) >> HF5415 M5365 1979 (LC)
Format
Books
285.
The nonresponse problem in consumer telephone surveys
Author
Wiseman, Frederick, 1943-
Published
Cambridge, Mass. : Marketing Science Institute, 1978.
Location
Library Shelving Facility (LSF) >> HF5415.2 W57 (LC)+ Oversize
Format
Books
286.
Advertising & marketing research : a new methodology
Author
Tolley, B. Stuart
Published
Chicago : Nelson-Hall, c1977.
Location
Library Shelving Facility (LSF) >> HF5827 T64 (LC)
Format
Books
287.
An application of the multivariate probit model for market segmentation and product design
Author
Rao, Vithala R.
Published
[Urbana, Ill.]: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign, Mar. 28, 1977.
Online
Online book
Online book
BEBR No. 388
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
288.
Behavioral models for market analysis : foundations for marketing action
Published
Hinsdale, Ill. : Dryden Press, c1977.
Location
MARX Library >> HF5415.2 B397 (LC)
Format
Books
289.
Behavioral models for market analysis : foundations for marketing action
Published
Hinsdale, Ill. : Dryden Press, c1977.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
290.
Experimentelle Marktforschung
Author
Steidl, Peter E.
Published
Berlin : Duncker und Humblot, 1977
Location
Library Shelving Facility (LSF) >> HF5415.2 S77 (LC)
Format
Books
291.
Professional telephone surveys
Author
Blankenship, Albert Breneman, 1914-
Published
New York : McGraw-Hill, c1977.
Location
Library Shelving Facility (LSF) >> HF5415.2 B553 (LC)
Format
Books
292.
Professional telephone surveys
Author
Blankenship, Albert Breneman, 1914-
Published
New York : McGraw-Hill, c1977.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
293.
Multidimensional scaling of binary data for homogeneous groups
Author
Redinger, Robert
Published
[Urbana] : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign, Aug. 16, 1976.
Online
BEBR No.323
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
294.
A termelési eszközök piacának kutatása : elméleti és módszertani kérdések
Author
Majlát, Lászlóné
Published
Budapest : Közgazdasági és Jogi Könyvkiadó, 1976.
Location
Library Shelving Facility (LSF) >> HF5415.2 M35 (LC)
Format
Books
295.
Cluster analysis and its applications in marketing research
Author
Sherman, Lawrence
Published
[Urbana, Ill.] : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign, July 1975.
Online
no.255-263(1975)
v.261
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
296.
Market share, profitability and business strategy
Author
Buzzell, Robert D. (Robert Dow), 1933-
Published
[Cambridge, Mass., Marketing Science Institute] 1974.
Location
Library Shelving Facility (LSF) >> HF5415.2 B885 (LC)+ Oversize
Format
Books
297.
Consumer behavior
Author
Engel, James F.
Published
New York, Holt, Rinehart and Winston [1973]
Location
Library Shelving Facility (LSF) >> HF5415.2 E53 1973 (LC)
Format
Books
298.
Marketing information and decision systems: coming of age in the '70's
Author
Montgomery, David Bruce
Published
[Cambridge, Mass., Marketing Science Institute] 1973.
Location
Library Shelving Facility (LSF) >> HF5415.2 M65 (LC)+ Oversize
Format
Books
299.
Shi chang guan li ji fen xi xue
Title
市塲管理及分析學
Author
Liu, Changning
劉長寧
Published
Taibei : Sen hai chu ban she, Minguo 62 [1973]
Location
Library Shelving Facility (LSF) >> HF5415.13 L58 (LC)
Format
Books
300.
Consumer market research handbook
Published
London, New York, McGraw-Hill [1972]
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books