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1.
Advertising, its principles and practice
Published
New York : Garland Pub., 1986
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
2.
Modern advertising
Author
Calkins, Earnest Elmo, 1868-1964
Published
New York : Garland Pub., 1985
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
3.
Four institutional views of advertising : perspectives for understanding
Author
Rotzoll, Kim B.
Published
Urbana : Dept. of Advertising, College of Communications, University of Illinois, 1975.
Online
Online book
Location
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Format
Books / Online
4.
Marketing/communications
Published
New York : Decker Communications Inc., 1967-1972.
Online
Online journal
Location
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Format
Journals & Newspapers / Online
5.
Advertising : volume and expenditures
Author
Millican, Richard Donald, 1907-
Published
Washington : Small Business Administration, 1965.
Online
v.1
Location
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Format
Books / Online
6.
Advertising; a new approach
Author
Taplin, Walter
Published
Boston, Little, Brown [1963]
Online
Online book
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Books / Online
7.
Advertising theory and practice
Author
Sandage, C. H. (Charles Harold), 1902-
Published
Homewood, Ill., R. D. Irwin, 1963.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
8.
How to become an advertising man
Author
Young, James Webb, 1886-
Published
Chicago, Advertising Publications [1963]
Online
Online book
Location
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Format
Books / Online
9.
The management of promotion; consumer behavior and demand stimulation
Author
Brink, Edward Loren, 1918-
Published
Englewood Cliffs, N. J., Prentice-Hall [1963]
Online
Online book
Location
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Format
Books / Online
10.
Advertigo
Author
Thomajan, P. K. (Puzant Kevork), 1902-
Published
Cincinnati, Ohio : The Stratford Press, [c1962]
Online
Online book
Location
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Format
Books / Online
11.
Advertising
Author
Wright, John Sherman, 1920-
Published
New York, McGraw-Hill, 1962.
Online
Online book
Location
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Format
Books / Online
12.
Measuring advertising results
Author
Wolfe, Harry Deane, 1901-
Published
[New York, National Industrial Conference Board, 1962]
Online
Online book
Location
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Format
Books / Online
13.
Advertising
Author
Frey, Albert Wesley, 1898-1987
Published
New York : Ronald Press Co., [1961]
Online
Online book
Location
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Format
Books / Online
14.
Advertising: methods and media
Author
Gaw, Walter A.
Published
San Francisco, Wadsworth Pub. Co. [c1961]
Online
Online book
Location
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Format
Books / Online
15.
Advertising techniques and management
Author
Zacher, Robert Vincent
Published
Homewood, Ill., R. D. Irwin, 1961.
Online
Online book
Location
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Format
Books / Online
16.
The extent of retail advertising as a management tool, its scope and importance in small business
Author
University of Nevada
Published
[Reno], 1961 [i.e. 1962]
Online
Online book
Location
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Format
Books / Online
17.
The extent of retail advertising as a management tool --- its scope and importance in small business. Prepared under the Small Business Administration management research grant program
Author
University of Nevada
Published
[Carson City] : [Nevada State Print. Off.], 1961.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
18.
How to design effective store advertising
Author
Rosenblum, M. L. (Morris L.)
Published
New York : Sales Promotion Division, National Retail Merchants Association, 1961.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
19.
Toward better media comparisons; Audience Concepts Committee
Author
Advertising Research Foundation
Published
[New York, c1961]
Online
Online book
Location
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Format
Books / Online
20.
Advertising: communications for management
Author
Crawford, John W., 1914-
Published
Boston, Allyn andBacon, 1960.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
21.
Advertising principles and problems
Author
Dirksen, Charles J.
Published
Homewood, Ill., R.D. Irwin, [c1960]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
22.
Advertising management, text and cases
Author
Borden, Neil Hopper, 1895-
Published
Homewood, Ill., R. D. Irwin, 1959.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
23.
Advertising; mass communication in marketing
Author
Kirkpatrick, Charles Atkinson
Published
Boston, Houghton Mifflin [1959]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
24.
Advertising at retail
Author
Look, Al, b. 1893
Published
Denver, Golden Bell Press [c1958]
Online
Online book
Location
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Format
Books / Online
25.
Advertising terminology
Author
Grohmann, H. Victor, 1903-
Published
New York : Needham & Grohmann, c1958.
Online
Online book
Location
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Format
Books / Online