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1.
Is industrial marketing really different from consumer marketing?
Author
Sheth, Jagdish N.
Published
[Urbana, Ill. ] : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign, June 15, 1977.
Online
Online book
BEBR No. 408
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
2.
Marketing pitfalls and perspectives; proceedings of the marketing seminar held Nov. 17-18, 1967 at ... Eugene, Oregon
Published
[Eugene, Marketing Faculty of the College of Business Administration, University of Oregon, 1967?]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
3.
Proceedings of the U.S. Department of Commerce National Marketing Conference
Author
National Marketing Conference
Published
[Washington] U.S. Dept. of Commerce [1967?]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
4.
Marketing economics research publications : a reference list
Published
Washington, D.C. : Marketing Economics Division, Economic Research Service, U.S. Dept. of Agriculture, 1965.
Online
Online book
v.205(1965)
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
5.
The development of marketing objectives and plans, a symposium
Author
National Industrial Conference Board
Published
[New York, 1963]
Online
no. 3
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
6.
Development of marketing theory
Author
Swartz, George
Published
Cincinnati : South-western Pub. Co., [1963]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
7.
Distribution channels for industrial goods; a study of channels used and margins allowed by manufacturers in the distribution of industrial machinery, equipment, and supplies, with particular emphasis on the industrial distributor
Author
Diamond, William Montgomery
Published
Columbus : Bureau of Business Research, College of Commerce and Administration, Ohio State University, [1963]
Online
no. 114
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
8.
Experimental methods of analyzing demand for branded consumer goods with applications to problems in marketing strategy
Author
Pessemier, Edgar A., 1922-
Published
Pullman : Washington State University, Bureau of Economic and Business Research, College of Economics and Business, 1963.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
9.
Marketing management; analysis and planning
Author
Howard, John A.
Published
Homewood, Ill., R.D. Irwin, 1963.
Online
Online book
Online book
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
10.
Spotlight on the marketing of technically complex products
Author
Stanford University. Graduate School of Business
Published
[Stanford, Calif.] 1963.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
11.
The development of marketing thought
Author
Bartels, Robert, 1913-
Published
Homewood, Ill., R. D. Irwin, 1962.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
12.
Financial management of the marketing function; a research study and report prepared for the Financial Executives Research Foundation (formerly, Controllers Institute Research Foundation)
Author
Schiff, Michael
Published
[New York, Financial Executives Research Foundation, 1962]
Online
Online book
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
13.
Fruits and vegetables used by employed and nonemployed homemaker families
Author
Bailey, Betty White
Published
[Athens] : Georgia of Agricultural Experiment Stations, University of Georgia College of Agriculture, 1962.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
14.
Marketing
Author
Beckman, Theodore N., 1894-
Published
New York, Ronald Press Co. [c1962]
Online
Online book
Online book
Location
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Format
Books / Online
15.
Marketing in action : a dynamic business decision game
Author
Day, Ralph L.
Published
Homewood, Il. : Richard D. Irwin, 1962.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
16.
Text and cases in marketing; a scientific approach
Author
Bursk, Edward C., 1907-1990
Published
Englewood Cliffs, N.J., Prentice-Hall [c1962]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
17.
American marketing
Author
Shultz, William J. (William John), 1902-1970
Published
San Francisco, Wadsworth Pub. Co. [c1961]
Online
Online book
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
18.
Industrial marketing
Author
Alexander, Ralph Samuel, 1893-
Published
Homewood, Ill., R.D. Irwin [c1961]
Online
Online book
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
19.
The management of marketing; a graduate course syllabus and reading list of current literature in managerial marketing
Author
Mertes, John E.
Published
Norman : University Book Exchange, University of Oklahoma, c 1961.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
20.
Marketing adjustment to the environment
Author
Münsteraner Marketing-Symposium
Published
Urbana : Bureau of Business Management, College of Commerce and Business Administration of the University of Illinois, 1961.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
21.
Marketing for profit
Author
Gould, Douglas P.
Published
New York, Reinhold Pub. Corp. [1961]
Online
Online book
Location
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Format
Books / Online
22.
Marketing: text, cases, and readings
Author
Hansen, Harry L., 1911-1992
Published
Homewood, Ill., R.D. Irwin [c1961.]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
23.
Modern marketing management; an integrated approach
Author
Mauser, Ferdinand F., 1914-1994
Published
New York, McGraw-Hill, 1961.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
24.
Physical distribution management; logistics problems of the firm
Author
Smykay, Edward W.
Published
New York, Macmillan [1961]
Online
Online book
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
25.
Principles of marketing
Author
Committee on Marketing
Published
New York, Pitman [c1961]
Online
Online book
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
26.
Basic marketing, a managerial approach
Author
McCarthy, E. Jerome (Edmund Jerome)
Published
Homewood, Ill., R.D. Irwin, 1960.
Online
Online book
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
27.
Creativity in marketing
Author
Harris, Remus
Published
Southampton, N.Y. : American Marketing Foundation, [1960]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
28.
Marketing thought in the United States in the late nineteenth century
Author
Coolsen, Frank Gordon, 1915-
Published
Lubbock, Texas Tech Press, 1960.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
29.
Selected United States marketing terms and definitions
Author
United States. Business and Defense Services Administration. Office of Distribution
Published
[Washington] 1960.
Online
V1
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
30.
Selected United States marketing terms and definitions : English-Spanish
Author
United States. Business and Defense Services Administration. Office of Distribution
Published
Washington : United States Government Printing Office, 1960.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
31.
The beginning of marketing thought in the United States with reminiscences of some of the pioneer marketing scholar
Author
Converse, Paul D. (Paul Dulaney), 1889-1968
Published
Austin, Bureau of Business Research, University of Texas, 1959.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
32.
Cases in marketing
Author
Lockley, Lawrence Campbell, 1899-
Published
Boston : Allyn and Bacon, 1959.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
33.
Marketing policy and strategy; a syllabus and reading list of current literature in managerial marketing
Author
Mertes, John E.
Published
Norman, University Book Exchange, University of Oklahoma, 1959.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
34.
Scientific management of marketing operations
Author
Seares, Al N.
Published
[New York] : Society for Advancement of Management, Division of Management Research and Development, [1959]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
35.
Small marketers aids annual
Published
Washington, D.C. : Small Business Administration, 1959-
Online
no.1-5
Location
HathiTrust Digital Library >> Online Resource
Format
Journals & Newspapers / Online
36.
Changing structure and strategy in marketing : 1957 Marketing Symposium, University of Illinois, October, 1957
Author
Marketing Symposium
Published
Urbana : Bureau of Economic and Business Research, College of Commerce and Business Administration of the University of Illinois, 1958.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
37.
The changing role of the marketing function
Author
Bund, Henry
Published
Chicago : American Marketing Association, c1957.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
38.
Distributive education bibliography, including books, periodicals, films, pamphlets and booklets. Supplement
Author
University of Texas. Distributive Education Dept
Published
Austin, Tex. : University of Texas, Distributive Education Dept., 1957-
Online
1961
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
39.
Marketing behavior and executive action; a functionalist approach to marketing theory
Author
Alderson, Wroe
Published
Homewood, Ill., R.D. Irwin, [c1957.]
Online
Online book
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
40.
Marketing management; analysis and decision
Author
Howard, John A.
Published
Homewood, Ill., R. D. Irwin, 1957.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
41.
Marketing timing
Author
Malling, Edward A.
Published
Crotonville, N.Y. : General Electric Co., Management Research and Development Institute, [1957?]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
42.
Industrial marketing
Author
Alexander, Ralph Samuel, 1893-
Published
Homewood, Ill., R.D. Irwin, 1956.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
43.
Marketing: principles and methods
Author
Phillips, Charles Franklin, 1910-
Published
Homewood, Ill., R. D. Irwin, 1956.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
44.
Outline of marketing
Author
Shultz, William J. (William John), 1902-1970
Published
Ames, Iowa, Littlefield, Adams, 1956.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
45.
How to build profit value in your sales dollars
Author
Corrigan, John D.
Published
New York, Ronald Press Co. [1955]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
46.
Modern marketing: dynamics and management
Author
Hepner, Harry Walker, 1893-
Published
New York, McGraw-Hill, 1955.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
47.
Making your sales figures talk
Author
Smith, Charles Whitley, 1913-
Published
Washington, Small Busness Administration, 1953.
Online
v.8(1953)
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
48.
Marketing, an institutional approach
Author
Duddy, Edward A. (Edward Augustin), 1884-1966
Published
New York, McGraw-Hill, 1953.
Online
Online book
Online book
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
49.
Marketing, an introduction
Author
Heidingsfield, Myron Samuel, 1914-
Published
New York : Barnes & Noble, [1953]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
50.
Marketing: text and cases
Author
Cannon, J. Thomas
Published
New York, McGraw-Hill [c1953]
Online
Online book
Location
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Format
Books / Online