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Current results range from 1507 to 2024

1.
ESSENTIALS OF MARKETING theory and practice for a marketing career
Author
Brown, David (Writer on marketing)
Published
[S.l.] : ROUTLEDGE, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
2.
Kellogg on marketing : the marketing faculty of the Kellogg School of Management
Published
Hoboken, New Jersey : John Wiley & Sons, Inc., [2023]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
3.
Kellogg on marketing
Published
Hoboken, New Jersey : John Wiley & Sons, Inc., [2023]
Location
MARX Library >> HF5415 .K4443 2023 (LC)
Format
Books
4.
Understanding marketing : expert solutions to everyday challenges
Published
Boston, Mass. : Harvard Business Press, [2010]
©2010
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
5.
Marketing 3.0 : from products to customers to the human spirit
Author
Kotler, Philip
Published
Hoboken, New Jersey : John Wiley & Sons [2010]
©2010
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
6.
Marketing 6.0 : la nueva era del metamarketing : el futuro es inmersivo
Author
Kotler, Philip
Published
Córdoba : Editorial Almuzara, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
7.
The marketing plan : how to prepare and implement it
Author
Luther, William M.
Published
New York : AMACOM, c2011.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
8.
What Is Marketing?
Author
Silk, Alvin J.
Published
Harvard Business Review Press, 2006.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
9.
The 6 disciplines of agile marketing : proven practices for more effective marketing and better business results
Author
Ewel, Jim
Published
Hoboken, New Jersey : Wiley, [2021]
2021
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
10.
International Marketing Management
Author
Berndt, Ralph
Published
Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer Gabler, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
11.
Guía práctica de marketing : todo lo que necesitas saber para ser un marketeer de éxito
Author
Berenguer, Jordi
Published
Barcelona : Libros de Cabecera, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
12.
Contemporary trends in marketing : problems, processes and prospects
Published
Cham, Switzerland : Palgrave Macmillan, an imprint of Springer Nature Switzerland, [2023]
Location
MARX Library >> HF5415 .C66 2023 (LC)
Format
Books
13.
The Marketing of Service-Dominant Logic A Rhetorical Approach
Author
Miles, Chris
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
14.
Marketization and commodification of history
Published
[Place of publication not identified] : Emerald Publishing Limited, [2022]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
15.
Market
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
16.
The Creation of the Extraordinary Perspectives on Luxury
Author
Gurzki, Hannes
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
17.
The Customer Asset Understanding and Managing its Value
Author
Bendle, Neil
Published
Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
18.
Firing the right customers is good business : not every customer is an asset to your company, but determining who to cull, and how, can be a challenge
Author
Pedersen, Carsten
Published
[Cambridge, Massachusetts] : MIT Sloan Management Review, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
19.
Advances in Advertising Research (Vol. XII) Communicating, Designing and Consuming Authenticity and Narrative
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
20.
The myth of the mainstream
Author
Collins, Marcus
Published
[Cambridge, Massachusetts] : MIT Sloan Management Review, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
21.
Advances in Advertising Research (Vol. XI) Designing and Communicating Experience
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
22.
Identity-Based Brand Management Fundamentals-Strategy-Implementation-Controlling
Author
Burmann, Christoph
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
23.
Mapping out marketing : navigation lessons from the ivory trenches
Published
Abingdon, Oxon ; New York, NY : Routledge, 2018.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
24.
The definitive guide to entertainment marketing : bringing the moguls, the media, and the magic to the world
Author
Lieberman, Al
Published
Upper Saddle River, New Jersey : FT Press, ©2014.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
25.
Inbound content : a step-by-step guide to doing content marketing the inbound way
Author
Champion, Justin, 1986-
Published
Hoboken, New Jersey : John Wiley & Sons, Inc., [2018]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online