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Current results range from 1820 to 2024

1.
Contemporary trends in marketing : problems, processes and prospects
Published
Cham, Switzerland : Palgrave Macmillan, an imprint of Springer Nature Switzerland, [2023]
Location
MARX Library >> HF5415 .C66 2023 (LC)
Format
Books
2.
The Customer Asset Understanding and Managing its Value
Author
Bendle, Neil
Published
Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
3.
Kellogg on marketing
Published
Hoboken, New Jersey : John Wiley & Sons, Inc., [2023]
Location
MARX Library >> HF5415 .K4443 2023 (LC)
Format
Books
4.
Kellogg on marketing : the marketing faculty of the Kellogg School of Management
Published
Hoboken, New Jersey : John Wiley & Sons, Inc., [2023]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
5.
The Marketing of Service-Dominant Logic A Rhetorical Approach
Author
Miles, Chris
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
6.
Marketization and commodification of history
Published
[Place of publication not identified] : Emerald Publishing Limited, [2022]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
7.
Advances in Advertising Research (Vol. XI) Designing and Communicating Experience
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
8.
The 6 disciplines of agile marketing : proven practices for more effective marketing and better business results
Author
Ewel, Jim
Published
Hoboken, New Jersey : Wiley, [2021]
2021
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
9.
The Creation of the Extraordinary Perspectives on Luxury
Author
Gurzki, Hannes
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
10.
Identity-Based Brand Management Fundamentals-Strategy-Implementation-Controlling
Author
Burmann, Christoph
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
11.
Selected United States marketing terms and definitions
Author
United States. Business and Defense Services Administration. Office of Distribution
Published
[Washington] 1960.
Online
V1
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
12.
Firing the right customers is good business : not every customer is an asset to your company, but determining who to cull, and how, can be a challenge
Author
Pedersen, Carsten
Published
[Cambridge, Massachusetts] : MIT Sloan Management Review, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
13.
The myth of the mainstream
Author
Collins, Marcus
Published
[Cambridge, Massachusetts] : MIT Sloan Management Review, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
14.
ESSENTIALS OF MARKETING theory and practice for a marketing career
Author
Brown, David (Writer on marketing)
Published
[S.l.] : ROUTLEDGE, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
15.
The marketing plan : how to prepare and implement it
Author
Luther, William M.
Published
New York : AMACOM, c2011.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
16.
Marketing 3.0 : from products to customers to the human spirit
Author
Kotler, Philip
Published
Hoboken, New Jersey : John Wiley & Sons [2010]
©2010
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
17.
Inbound content : a step-by-step guide to doing content marketing the inbound way
Author
Champion, Justin, 1986-
Published
Hoboken, New Jersey : John Wiley & Sons, Inc., [2018]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
18.
Mapping out marketing : navigation lessons from the ivory trenches
Published
Abingdon, Oxon ; New York, NY : Routledge, 2018.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
19.
The definitive guide to entertainment marketing : bringing the moguls, the media, and the magic to the world
Author
Lieberman, Al
Published
Upper Saddle River, New Jersey : FT Press, ©2014.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
20.
Marketing 6.0 : the future is immersive
Author
Kotler, Philip
Published
Hoboken, New Jersey : John Wiley & Sons, Inc., [2024]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
21.
Marketing 6.0 : the future is immersive
Author
Kotler, Philip
Published
Hoboken, New Jersey : Wiley, [2024]
Location
MARX Library >> HF5415 .K686 2024 (LC)
Format
Books
22.
The truth about pricing : how to apply behavioral economics so customers buy
Author
Palmer, Melina
Published
[Place of publication not identified] : Ascent Audio, 2024.
Online
Streaming audio
Location
Yale Internet Resource >> None
Format
Audio / Online
23.
Sales badassery : kick ass, take names, crush the competition
Author
Rumbauskas, Frank J., 1973-
Published
Hoboken : Wiley, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
24.
Podcast academy : the business podcasting book : launching, marketing, and measuring your Podcast
Published
Amsterdam ; Boston : Focal Press/ Elsevier, ©2008.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
25.
Digital marketing : integrating strategy, sustainability, and purpose
Author
Horton, Chris (Marketing consultant)
Published
New York ; London : Routledge Taylor & Francis Group, 2024.
Location
MARX Library >> HF5415.1265 .K386 2023 (LC)
Format
Books