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Current results range from 1723 to 2024

1.
Firing the right customers is good business : not every customer is an asset to your company, but determining who to cull, and how, can be a challenge
Author
Pedersen, Carsten
Published
[Cambridge, Massachusetts] : MIT Sloan Management Review, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
2.
Guía práctica de marketing : todo lo que necesitas saber para ser un marketeer de éxito
Author
Berenguer, Jordi
Published
Barcelona : Libros de Cabecera, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
3.
Marketing 6.0 : la nueva era del metamarketing : el futuro es inmersivo
Author
Kotler, Philip
Published
Córdoba : Editorial Almuzara, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
4.
Contemporary trends in marketing : problems, processes and prospects
Published
Cham, Switzerland : Palgrave Macmillan, an imprint of Springer Nature Switzerland, [2023]
Location
MARX Library >> HF5415 .C66 2023 (LC)
Format
Books
5.
The Customer Asset Understanding and Managing its Value
Author
Bendle, Neil
Published
Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
6.
Kellogg on marketing
Published
Hoboken, New Jersey : John Wiley & Sons, Inc., [2023]
Location
MARX Library >> HF5415 .K4443 2023 (LC)
Format
Books
7.
Kellogg on marketing : the marketing faculty of the Kellogg School of Management
Published
Hoboken, New Jersey : John Wiley & Sons, Inc., [2023]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
8.
The Marketing of Service-Dominant Logic A Rhetorical Approach
Author
Miles, Chris
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
9.
The myth of the mainstream
Author
Collins, Marcus
Published
[Cambridge, Massachusetts] : MIT Sloan Management Review, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
10.
ESSENTIALS OF MARKETING theory and practice for a marketing career
Author
Brown, David (Writer on marketing)
Published
[S.l.] : ROUTLEDGE, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online