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Subject: "Advertising."
Author/Creator: Is
Is Is Not
Jones, John Philip
LC Class: Is
Is Is Not
H - Social Sciences
Location: Is
Is Is Not
Internet Archive

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Current results range from 1986 to 2007

1.
International advertising : realities and myths
Published
Thousand Oaks, Calif. : Sage Publications, c2000.
Online
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Location
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Format
Books
2.
The advertising business : operations, creativity, media planning, integrated communications
Published
Thousand Oaks, Calif. : Sage Publications, c1999.
Online
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Location
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Format
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3.
What's in a name? : advertising and the concept of brands
Author
Jones, John Philip
Published
Lexington, Mass. : Lexington Books, c1986.
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Location
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Format
Books
4.
When ads work : new proof that advertising triggers sales
Author
Jones, John Philip
Published
Armonk, N.Y. : Sharpe, c2007.
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Location
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Books
5.
Does it pay to advertise? : cases illustrating successful brand advertising
Author
Jones, John Philip
Published
Lexington, Mass. : Lexington Books, c1989.
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Location
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