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1.
Lean content marketing : Gross denken, schlank starten : Praxisleitfaden für das B2B-Marketing
Author
Hirschfeld, Sascha Tobias von
Published
Heidelberg : O'Reilly : dpunkt.verlag, [2018]
©2018
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
2.
Predictable prospecting : how to radically increase your B2B sales pipeline
Author
Tyler, Marylou
Published
New York : McGraw-Hill, [2016]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
3.
The complete guide to B2B marketing : new tactics, tools, and techniques to compete in the digital economy
Author
King, Kim Ann
Published
Upper Saddle River, New Jersey : Pearson Education, [2015]
©2015
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
4.
Social media marketing im B2B
Author
Beilharz, Felix
Published
[Cologne, Germany] : O'Reilly Verlag GmbH, 2014.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
5.
B2B digital marketing
Author
Miller, Michael, 1958-
Published
Indianapolis : Que, ©2012.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
6.
Complete B2B online marketing
Author
Ginty, Maura
Published
Hoboken, N.J. : J. Wiley & Sons, ©2012.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
7.
Essentials of services marketing
Author
Wirtz, Jochen
Published
Singapore : Pearson Education South Asia, 2012.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
8.
Services marketing
Author
Rao, Rama Mohana
Published
New Delhi : Dorling Kindersley, ©2011.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
9.
Financial services marketing : an international guide to principles and practice
Author
Ennew, Christine
Published
Abingdon : Routledge, 2013.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
10.
Business development for dummies
Author
Kennedy, Anna
Published
Chichester, West Sussex : John Wiley and Sons, Inc., 2015.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
11.
Pitching & closing : everything you need to know about business development, partnerships, and making deals that matter
Author
Taub, Alexander
Published
New York : McGraw-Hill Education, ©2014.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
12.
Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success
Author
Schultz, Mike, 1974-
Published
Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
13.
Marketing plans for services : a complete guide
Author
McDonald, Malcolm
Published
Chichester, West Sussex, UK ; Hoboken, NJ : John Wiley, 2011.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
14.
IT-Unternehmensarchitektur : Von der Geschäftsstrategie zur optimalen IT-Unterstützung
Author
Keller, Wolfgang
Published
dpunkt.verlag, 2012.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
15.
Account based marketing for dummies
Author
Vajre, Sangram
Published
Hoboken, NJ : John Wiley & Sons, [2016]
©2016
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
16.
Beat accelerating customer expectations with Trend-driven innovation
Author
Mason, Henry
Published
Hoboken, NJ : Wiley, 2015.
©2015
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online