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1.
Advanced Methods for Modeling Markets
Published
Cham : Springer International Publishing : Imprint: Springer, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
2.
Unit Pricing Empirical Investigations of its Influences at the Product and Retailer Levels
Author
Himbert, Lena
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2016.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
3.
Market Segmentation Analysis Understanding It, Doing It, and Making It Useful
Author
Dolnicar, Sara
Published
Singapore : Springer Singapore : Imprint: Springer, 2018.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
4.
Formative Research in Social Marketing Innovative Methods to Gain Consumer Insights
Published
Singapore : Springer Singapore : Imprint: Springer, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
5.
Segmentation in Social Marketing Process, Methods and Application
Published
Singapore : Springer Singapore : Imprint: Springer, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
6.
Advances in Luxury Brand Management
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
7.
Artificial Intelligence for Fashion Industry in the Big Data Era
Published
Singapore : Springer Singapore : Imprint: Springer, 2018.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
8.
Chinese Consumers and the Fashion Market
Published
Singapore : Springer Singapore : Imprint: Springer, 2018.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
9.
Business Model Pioneers How Innovators Successfully Implement New Business Models
Author
Voigt, Kai-Ingo
Published
Cham : Springer International Publishing : Imprint: Springer, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
10.
Competitive Advantage of Customer Centricity
Author
Parniangtong, Sathit
Published
Singapore : Springer Singapore : Imprint: Springer, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
11.
Development of Hedonic Office Rent Indices Examples for German Metropolitan Areas
Author
Kempf, Simon
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2016.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
12.
BUYographics How Demographic and Economic Changes Will Reinvent the Way Marketers Reach Consumers
Author
Carmichael, Matt
Published
New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2013.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
13.
Qualitative Methodologies in Organization Studies Volume II: Methods and Possibilities
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2018.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
14.
Ethics and Neuromarketing Implications for Market Research and Business Practice
Published
Cham : Springer International Publishing : Imprint: Springer, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
15.
Luxury Selling Lessons from the world of luxury in selling high quality goods and services to high value clients
Author
Srun, Francis
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
16.
Business Strategies and Competitiveness in Times of Crisis A Survey on Italian SMEs
Author
Gavinelli, Laura
Published
London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
17.
Defending Your Brand How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks
Author
Calkins, Tim
Published
New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2012.
Online
Online book
Location
Yale Internet Resource >> None
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Books / Online
18.
Advances in Chinese Brand Management
Published
London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
19.
Brand Fans Lessons from the World's Greatest Sporting Brands
Author
Smith, Aaron C.T.
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
20.
Optimal Search for Moving Targets
Author
Stone, Lawrence D.
Published
Cham : Springer International Publishing : Imprint: Springer, 2016.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
21.
Engaging Customers Using Big Data How Marketing Analytics are Transforming Business
Author
Sathi, Arvind
Published
New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2014.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
22.
Online Video Revolution How to Reinvent and Market Your Business Using Video
Author
Cecil, John
Published
New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2012.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
23.
Strategic Marketing and Innovation for Indian MSMEs
Author
Srinivasan, R.
Published
Singapore : Springer Singapore : Imprint: Springer, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
24.
Analytical Modeling Research in Fashion Business
Published
Singapore : Springer Singapore : Imprint: Springer, 2016.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
25.
Counterfeiting and Piracy A Comprehensive Literature Review
Author
Cesareo, Ludovica
Published
Cham : Springer International Publishing : Imprint: Springer, 2016.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online