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1.
The customer-base audit : the first step on the journey to customer centricity
Author
Fader, Peter S.
Published
[Place of publication not identified] : Ascent Audio, 2023.
Online
Streaming audio
Location
Yale Internet Resource >> None
Format
Audio / Online
2.
Game changer : how strategic pricing will reshape your business, your market, and society
Author
Izaret, Jean-Manuel
Published
[Place of publication not identified] : Ascent Audio, 2023.
Online
Streaming audio
Location
Yale Internet Resource >> None
Format
Audio / Online
3.
Buyer Personas
Author
Revella, Adele
Published
Ascent Audio, 2019.
Online
Streaming audio
Location
Yale Internet Resource >> None
Format
Audio / Online
4.
Black still matters in marketing : why increasing your cultural IQ about Black America is critical to your business and your brand
Author
Miller, Pepper
Published
Old Saybrook : Tantor Audio, 2018.
[Old Saybrook, CT] : Tantor Audio, [2018]
℗2018
Online
Streaming audio
Location
Yale Internet Resource >> None
Format
Audio / Online
5.
Why she buys : the new strategy for reaching the world's most powerful consumers
Author
Brennan, Bridget
Published
Old Saybrook, Conn. : Tantor Media, ℗2016.
Online
Streaming audio
Location
Yale Internet Resource >> None
Format
Audio / Online
6.
The human brand : how we relate to people, products, and companies
Author
Malone, Chris, 1969-
Published
[Minneapolis, Minnesota] : HighBridge Audio, [2013]
Online
Streaming audio
Location
Yale Internet Resource >> None
Format
Audio / Online
7.
Nudge (Revised Edition)
Author
Sunstein, Cass
Published
Ascent Audio, 2009.
Online
Streaming audio
Location
Yale Internet Resource >> None
Format
Audio / Online
8.
Primal branding : create zealots for your brand, your company, and your future
Author
Hanlon, Patrick
Published
[Old Saybrook, Conn.] : Tantor Media, 2009.
Online
Streaming audio
Location
Yale Internet Resource >> None
Format
Audio / Online