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Subject: "Marketing."
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A - General Works
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Museums

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Online Results (7)
1.
Marketing the museum
Author
McLean, Fiona, 1961-
Published
London ; New York : Routledge, 1997.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
2.
Marketing and public relations for museums, galleries, cultural and heritage attractions
Author
French, Ylva
Published
Abingdon, Oxon [U.K.] ; New York, N.Y. : Routledge, 2011.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
3.
Consumer research for museum marketers audience insights money can't buy
Author
Wallace, Margot A., 1941-
Published
Lanham, Md. : AltaMira Press, c2010.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
4.
Museum strategy and marketing : designing missions, building audiences, generating revenue and resources
Author
Kotler, Neil G., 1941-
Published
San Francisco, Calif. : Jossey-Bass Publishers, c1998.
Location
Library Shelving Facility (LSF) >> AM5 K68X 1998 (LC)
Format
Books
5.
Marketing on a shoestring budget : a guide for small museums and historic sites
Author
Pitel, Deborah
Published
Lanham, MD : Rowman & Littlefield, [2016]
©2016
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
6.
Zielgruppenbindung mit Online-Kommunikation : Analyse und Evaluation am Beispiel von Museums-Webpages
Author
Kurtz, Cristiane
Published
München : Reinhard Fischer, 2006.
Location
Library Shelving Facility (LSF) >> AM7 .K88 2006 (LC)
Format
Books
7.
Xin shi ji, xin fang xiang : bo wu guan xing xiao yan tao hui lun wen ji = New directions for the new century : a conference on museum marketing, proceedings
Author
Bo wu guan xing xiao yan tao hui (1998 : Taibei, Taiwan)
Published
Taibei Shi : Guo li li shi bo wu guan, Minguo 88 [1999]
Location
Library Shelving Facility (LSF) >> AM124 B68 1999 (LC)+ Oversize
Format
Books
8.
Museum information service : its management and marketing
Author
Ray, Dhriti
Published
Delhi : Pratibha Prakashan, 2008.
Location
SML, Stacks, LC Classification >> AM73.A2 R38 2008(LC) Oversize
Format
Books
9.
New thinking : rules for the (r)evolution of museums : a collection of essays
Published
Edinburgh : Museumsetc, c2010.
Location
BRITISH ART CENTER, Reference Library (Non-Circulating) >> AM7 .N485 2010 (LC)
Format
Books
10.
Fundraising and strategic planning : innovative approaches for museums
Published
Lanham, Maryland : Rowman & Littlefield, 2015.
©2015
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
11.
Museum branding : how to create and maintain image, loyalty, and support
Author
Wallace, Margot A., 1941-
Published
Lanham, Maryland : Rowman & Littlefield, 2016.
©2016
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
12.
The engaging museum developing museums for visitor involvement
Author
Black, Graham
Published
London ; New York : Routledge, 2005.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online