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Subject: "Advertising."
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H - Social Sciences
Location: Is
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Haas Arts Library

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Current results range from 1887 to 2023

1.
Advertising procedure
Author
Kleppner, Otto, 1899-
Published
Englewood Cliffs, N.J., Prentice-Hall [1966]
Location
Library Shelving Facility (LSF) >> X 659.1 K678 1968
Format
Books
2.
Guerrilla advertising : unconventional brand communication
Author
Lucas, Gavin, 1965-
Published
London : Laurence King Pub. Ltd., 2006.
Location
Library Shelving Facility (LSF) >> HF5837 .L83 2006 (LC)
Format
Books
3.
Total branding by design : how to make your brand's packaging more effective
Author
Southgate, Paul
Published
London : Kogan Page, 1994.
Location
Library Shelving Facility (LSF) >> HF5770 S68X 1994 (LC)
Format
Books
4.
What's the big idea? : how to win with outrageous ideas (that sell!)
Author
Lois, George
Published
New York : Doubleday Currency, c1991.
Location
Haas Arts Special Collections (Non-Circulating) >> Rand HF5823 L745 1991 (LC)
Format
Books
5.
Positioning : the battle for your mind
Author
Ries, Al
Published
New York : McGraw-Hill, c1981.
Location
Library Shelving Facility (LSF) >> HF5827.2 R53 (LC)
MARX Library >> HF5827.2 R53 (LC)
Format
Books
6.
AIGA packaging, 1972 [jury selections
Author
American Institute of Graphic Arts
Published
New York, 1972]
Location
Library Shelving Facility (LSF) >> HF5770 A465 (LC)+ Oversize
Format
Books
7.
Best TV commercials of the year
Author
Ross, Wallace A.
Published
New York, Distributed by Hastings House [1967-
Location
LSF - Haas Arts Special Collections (Non-Circulating) >> HF6146 T42 R62 (LC)+ Oversize
Format
Books
8.
The technique of advertising production
Author
Stanley, Thomas B. (Thomas Bahnson), 1890-1970
Published
New York : Prentice-Hall, 1954.
Location
Library Shelving Facility (LSF) >> Jca45 +948Sb
Format
Books
9.
Publimondial
Published
Paris : [s.n.],
Location
Haas Arts Special Collections (Non-Circulating) >> HF5801 P86 (LC) Oversize
Format
Journals & Newspapers
10.
Sex appeal : the art of allure in graphic and advertising design
Author
Heller, Steven
Published
New York : Allworth Press, 2000.
Location
Library Shelving Facility (LSF) >> HF5827.85 H45X 2000 (LC)
Format
Books
11.
Color planning for business and industry
Author
Ketcham, Howard, 1902-
Published
New York, Harper [1958]
Location
Library Shelving Facility (LSF) >> Nfj32 958K
Format
Books
12.
Colour in advertising
Author
Biggs, Ernest
Published
London ; New York : Studio Publications, 1956.
Location
LSF - Haas Arts Special Collections (Non-Circulating) >> HF5839 B54 (LC)
Haas Arts Special Collections (Non-Circulating) >> In Process
Format
Books
13.
International advertising design. 2
Published
New York : The Library of applied design/PBC International : Distributor to the book trade in the U.S. and Canada, Rizzoli, c1989.
Location
Library Shelving Facility (LSF) >> HF5825 I58X 1989 (LC)+ Oversize
Format
Books
14.
International advertising design
Published
New York : PBC International : Distributor to the book trade in the U.S. and Canada, Rizzoli, c1988.
Location
Library Shelving Facility (LSF) >> HF5825 I58X 1988 (LC)+ Oversize
Format
Books
15.
The typography of press advertisement; a practical summary of principles and their application
Author
Day, Kenneth
Published
New York, Macmillan, 1956.
Location
LSF - Haas Arts Special Collections (Non-Circulating) >> HF5825 .D3 1956 +(LC) Oversize
Format
Books
16.
Color creation from nature's studios : revealing her masterly manipulation of color through the medium of superb motor car creations
Author
Evans-Winter-Hebb
Published
Detroit : Fisher Body Corporation, 1927.
Location
LSF - Haas Arts Special Collections (Non-Circulating) >> Overbrook HF5839 .E93 (LC) Oversize
Format
Books
17.
Creative direct mail design : the guide and showcase
Author
Clark, Sheree L.
Published
Rockport, Mass. : Rockport Publishers, c1995.
Location
Library Shelving Facility (LSF) >> HF5861 C53 1995 (LC)
Format
Books
18.
Direct mail design
Author
Ballinger, Raymond A., 1907-
Published
New York, Reinhold Pub. Corp. [1963]
Location
Library Shelving Facility (LSF) >> Jca45 +963B
Format
Books
19.
Publicité
Published
Paris, Arts et Métiers Graphiques.
Location
LSF - Haas Arts Special Collections (Non-Circulating) >> Jc10 +Ar79
Format
Journals & Newspapers
20.
Light and color in advertising and merchandising
Author
Luckiesh, Matthew, 1883-1967
Published
New York, D. Van Nostrand Company, 1923.
Location
Library Shelving Facility (LSF) >> HF5839 L83 (LC)
LSF - Haas Arts Special Collections (Non-Circulating) >> HF5839 L83 (LC)
Library Shelving Facility (LSF) >> EXD 659.1 L96
Library Shelving Facility (LSF) >> WC 4221
Format
Books
21.
Das Plakat : Mitteilungen des Vereins der Plakatfreunde
Published
Berlin : Verlag Max Schildberger, [1910-1921]
Location
Library Shelving Facility (LSF) >> Jc10 +P691
BEINECKE (Non-Circulating) >> 2008 +S51
Haas Arts Special Collections (Non-Circulating) >> Jc10 +P691
Format
Journals & Newspapers
22.
Litho-media; a demonstration of the selling power of lithography
Author
Litho-media, inc., New York
Published
New York, Litho-media, inc., 1939.
Location
Library Shelving Facility (LSF) >> Folio WF 641
LSF - Haas Arts Special Collections (Non-Circulating) >> HF5825 L5 (LC)+ Oversize
Format
Books
23.
Ally & Gargano
Author
Gargano, Amil
Published
New York : Graphis, 2009.
Location
HAAS ARTS LIBRARY, Art & Arch Collection >> HF6182.U5 G37 2009 (LC) Oversize
Format
Books
24.
Advertising now, Print
Published
Köln ; Los Angeles : Taschen, [2006?]
Location
HAAS ARTS LIBRARY, Art & Arch Collection >> HF5823 .A453 2006 (LC)
Format
Books
25.
Op-eds : a cost-effective strategy for advocacy
Author
Zeck, Denice
Published
Washington, D.C. : Benton Foundation, c1991.
Location
Library Shelving Facility (LSF) >> HD59.3 Z33 1991 (LC)+ Oversize
Format
Books