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Subject: "Advertising."
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1.
The future of advertising : new media, new clients, new consumers in the post-television age
Author
Cappo, Joe
Published
Chicago, Ill. : McGraw-Hill, 2003.
Online
Contributor biographical information
Table of contents
Publisher description
Location
Request for delivery to any Yale Library >> HF5821 .C32X 2003 (LC)
Format
Books
2.
Subliminal seduction : ad media's manipulation of a not so innocent America
Author
Key, Wilson Bryan, 1925-
Published
New York : Signet, [1981].
Location
Request for delivery to any Yale Library >> HF5813 U6 K48 1981 (LC)
Request for delivery to any Yale Library >> HF5813 U6 K48 1981 (LC)
Format
Books
3.
Madison Avenue, USA
Author
Mayer, Martin, 1928-
Published
New York, Harper [1958]
Location
Library Shelving Facility (LSF) >> HF5813 U6 M39 (LC)
Request for delivery to any Yale Library >> HF5813 U6 M39 (LC)
Format
Books
4.
The responsibilities of American advertising; private control and public influence, 1920-1940
Author
Pease, Otis A.
Published
New Haven, Yale University Press, 1958.
Location
Request for delivery to any Yale Library >> HF5813 U6 P43 (LC)
Format
Books
5.
Adcult USA : the triumph of advertising in American culture
Author
Twitchell, James B., 1943-
Published
New York : Columbia University Press, c1996.
Location
Request for delivery to any Yale Library >> HF5813 U6 T87X 1996 (LC)
Request for delivery to any Yale Library >> HF5813 U6 T87X 1996 (LC)
Format
Books
6.
Reading ads socially
Author
Goldman, Robert, 1949-
Published
London ; New York : Routledge, 1992.
Location
Library Shelving Facility (LSF) >> HF5821 G58X 1992 (LC)
BASS, Lower Level >> HF5821 G58X 1992 (LC)
Request for delivery to any Yale Library >> HF5821 G58X 1992 (LC)
Library Shelving Facility (LSF) >> HF5821 G58X 1992 (LC)
Format
Books
7.
Advertising the American dream : making way for modernity, 1920-1940
Author
Marchand, Roland
Published
Berkeley : University of California Press, c1985.
Location
SML, Stacks, LC Classification >> HF5813 U6 M26 1985 (LC)
BASS, Lower Level >> HF5813 U6 M26 1985 (LC)
SML, Stacks, LC Classification >> HF5813 U6 M26 1985 (LC)
Library Shelving Facility (LSF) >> HF5813 U6 M26 1985 (LC)
SML, Stacks, LC Classification >> HF5813 U6 M26 1985 (LC)
Library Shelving Facility (LSF) >> HF5813 U6 M26 1985 (LC)
Request for delivery to any Yale Library >> HF5813 U6 M26 1985 (LC)
Format
Books
8.
Advertising, the uneasy persuasion : its dubious impact on American society
Author
Schudson, Michael
Published
New York : Basic Books, c1984.
Location
Request for delivery to any Yale Library >> HF5813 U6 S38 1984 (LC)
Library Shelving Facility (LSF) >> HF5813 U6 S38 1984 (LC)
Request for delivery to any Yale Library >> HF5813 U6 S38 1984 (LC)
Request for delivery to any Yale Library >> HF5813 U6 S38 1984 (LC)
Request for delivery to any Yale Library >> HF5813 U6 S38 1984 (LC)
Request for delivery to any Yale Library >> HF5813 U6 S38 1984 (LC)
Request for delivery to any Yale Library >> HF5813 U6 S38 1984 (LC)
Request for delivery to any Yale Library >> HF5813 U6 S38 1984 (LC)
Format
Books
9.
The mirror makers : a history of American advertising and its creators
Author
Fox, Stephen R.
Published
Urbana : University of Illinois Press, 1997.
Location
Request for delivery to any Yale Library >> HF5813 U6 F66X 1997 (LC)
Library Shelving Facility (LSF) >> HF5813 U6 F66X 1997 (LC)
Library Shelving Facility (LSF) >> HF5813 U6 F66X 1997 (LC)
Format
Books
10.
Advertising and society
Published
New York : New York University Press, 1974.
Location
Request for delivery to any Yale Library >> HF5813 U6 A39 (LC)
Request for delivery to any Yale Library >> HF5813 U6 A39 (LC)
Format
Books
11.
Soap, sex, and cigarettes : a cultural history of American advertising
Author
Sivulka, Juliann
Published
Belmont, CA : Wadsworth Publishing Co., 1997, c1998.
Location
BASS, Lower Level >> HF5813 U6 S55X 1997 (LC)
Format
Books
12.
Brought to you by : postwar television advertising and the American dream
Author
Samuel, Lawrence R.
Published
Austin : University of Texas Press, 2001.
Location
Library Shelving Facility (LSF) >> HF6146 T42 S25X 2001 (LC)
Request for delivery to any Yale Library >> HF6146 T42 S25X 2001 (LC)
Format
Books
13.
The assault on childhood
Author
Goulart, Ron, 1933-
Published
Los Angeles, Sherbourne Press [1969]
Location
Request for delivery to any Yale Library >> HF5827 G68 (LC)
Format
Books
14.
Going negative : how attack ads shrink and polarize the electorate
Author
Ansolabehere, Stephen
Published
New York : Free Press, c1995.
Location
MARX Library >> JF2112 A4 A57X 1995 (LC)
Library Shelving Facility (LSF) >> JF2112 A4 A57X 1995 (LC)
Request for delivery to any Yale Library >> JF2112 A4 A57X 1995 (LC)
Request for delivery to any Yale Library >> JF2112 A4 A57X 1995 (LC)
Request for delivery to any Yale Library >> JF2112 A4 A57X 1995 (LC)
Format
Books
15.
Thirty seconds
Author
Arlen, Michael J.
Published
New York : Farrar, Straus & Giroux, 1980.
Location
Request for delivery to any Yale Library >> HF6182 U5 A74 1980 (LC)
Format
Books
16.
Fables of abundance : a cultural history of advertising in America
Author
Lears, T. J. Jackson, 1947-
Published
[New York] : Basic Books, c1994.
Location
BASS, Lower Level >> HF5813 U6 L418X 1994 (LC)
Request for delivery to any Yale Library >> HF5813 U6 L418X 1994 (LC)
Request for delivery to any Yale Library >> HF5813 U6 L418X 1994 (LC)
Format
Books
17.
Advertising and the transformation of American society, 1865-1920
Author
Norris, James D.
Published
New York ; Westport, CT : Greenwood Press, c1990.
Location
BASS, Lower Level >> HF5813 U6 N67X 1990 (LC)
Request for delivery to any Yale Library >> HF5813 U6 N67X 1990 (LC)
Format
Books
18.
Aunt Jemima, Uncle Ben, and Rastus : Blacks in advertising, yesterday, today, and tomorrow
Author
Kern-Foxworth, Marilyn
Published
Westport, Conn. ; London : Greenwood Press, c1994.
Location
Request for delivery to any Yale Library >> HF5813 U6 K47X 1994 (LC)
Request for delivery to any Yale Library >> HF5813 U6 K47X 1994 (LC)
Library Shelving Facility (LSF) >> HF5813 U6 K47X 1994 (LC)
Format
Books
19.
Confessions of an advertising man
Author
Ogilvy, David, 1911-
Published
New York, Atheneum, 1963.
Location
BASS, Lower Level >> HF5810 O33 (LC)
SML, Stacks, LC Classification >> HF5810 O33 (LC)
Request for delivery to any Yale Library >> HF5810 O33 (LC)
Format
Books
20.
The king of Madison Avenue : David Ogilvy and the making of modern advertising
Author
Roman, Kenneth
Published
New York : Palgrave Macmillan, 2009.
Online
Contributor biographical information
Publisher description
Location
BASS, Lower Level >> HF5810.O34 A3X 2009 (LC)
Format
Books
21.
Dirty politics : deception, distraction, and democracy
Author
Jamieson, Kathleen Hall
Published
New York : Oxford University Press, 1992.
Location
MARX Library >> JF2112 A4 J36X 1992 (LC)
Request for delivery to any Yale Library >> JF2112 A4 J36X 1992 (LC)
Library Shelving Facility (LSF) >> JF2112 A4 J36X 1992 (LC)
Format
Books
22.
Marketing booze to blacks
Author
Hacker, George A.
Published
Washington, D.C. : Center for Science in the Public Interest, 1987.
Location
BASS, Lower Level >> HV5121 H45 1987 (LC)
Library Shelving Facility (LSF) >> HV5121 H45 1987 (LC)
Format
Books
23.
Madison Avenue goes to war : the strange military career of American advertising, 1941-45
Author
Fox, Frank W.
Published
Provo, Utah : Brigham Young University Press, c1975.
Location
BASS, Lower Level >> HF5813 U6 F65 (LC)
Format
Books
24.
Slave in a box : the strange career of Aunt Jemima
Author
Manring, M. M., 1962-
Published
Charlottesville ; London : University Press of Virginia, c1998.
Location
BASS, Lower Level >> HF5813.U6 M25X 1998 (LC)
BASS, Lower Level >> HF5813 U6 M25X 1998 (LC)
Format
Books
25.
Political advertising : voter reaction to televised political commercials
Author
Patterson, Thomas E.
Published
Princeton, N.J. : Citizens' Research Foundation, [1973]
Location
Library Shelving Facility (LSF) >> HE8700.7 P6 P365
Request for delivery to any Yale Library >> HE8700.7 P6 P365
Library Shelving Facility (LSF) >> HE8700.7 P6 P365 (LC)
Library Shelving Facility (LSF) >> HE8700.7 P6 P365
Format
Books