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Subject: "Advertising."
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Advertising, Political

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1.
Advertising wins elections
Author
McCaffrey, Maurice
Published
Minneapolis, Gilbert Pub. Co. [1962]
Location
Library Shelving Facility (LSF) >> JF2112 A4 M33
Request for delivery to any Yale Library >> JF2112 A4 M33 (LC)
Format
Books
2.
Going negative : how attack ads shrink and polarize the electorate
Author
Ansolabehere, Stephen
Published
New York : Free Press, c1995.
Location
MARX Library >> JF2112 A4 A57X 1995 (LC)
Library Shelving Facility (LSF) >> JF2112 A4 A57X 1995 (LC)
Request for delivery to any Yale Library >> JF2112 A4 A57X 1995 (LC)
Request for delivery to any Yale Library >> JF2112 A4 A57X 1995 (LC)
Request for delivery to any Yale Library >> JF2112 A4 A57X 1995 (LC)
Format
Books
3.
Dirty politics : deception, distraction, and democracy
Author
Jamieson, Kathleen Hall
Published
New York : Oxford University Press, 1992.
Location
MARX Library >> JF2112 A4 J36X 1992 (LC)
Request for delivery to any Yale Library >> JF2112 A4 J36X 1992 (LC)
Library Shelving Facility (LSF) >> JF2112 A4 J36X 1992 (LC)
Format
Books
4.
Mass media and elections
Author
Joslyn, Richard
Published
New York : Random House, c1984.
Location
Request for delivery to any Yale Library >> JF2112 A4 J67 1984 (LC)
Request for delivery to any Yale Library >> JF2112 A4 J67 1984 (LC)
Format
Books
5.
Political advertising : voter reaction to televised political commercials
Author
Patterson, Thomas E.
Published
Princeton, N.J. : Citizens' Research Foundation, [1973]
Location
Library Shelving Facility (LSF) >> HE8700.7 P6 P365
Request for delivery to any Yale Library >> HE8700.7 P6 P365
Library Shelving Facility (LSF) >> HE8700.7 P6 P365 (LC)
Library Shelving Facility (LSF) >> HE8700.7 P6 P365
Format
Books
6.
Campaigning for hearts and minds : how emotional appeals in political ads work
Author
Brader, Ted
Published
Chicago : University of Chicago Press, 2006.
Online
Table of contents
Location
Library Shelving Facility (LSF) >> JA74.5 .B69X 2006 (LC)
BASS, Lower Level >> JA74.5 .B69X 2006 (LC)
Request for delivery to any Yale Library >> JA74.5 .B69X 2006 (LC)
Format
Books
7.
Packaging the presidency : a history and criticism of presidential campaign advertising
Author
Jamieson, Kathleen Hall
Published
New York : Oxford University Press, 1992.
Location
Request for delivery to any Yale Library >> JK524 J36 1992 (LC)
Format
Books
8.
A new beginning : a textual frame analysis of the political campaign film
Author
Morreale, Joanne, 1956-
Published
Albany : State University of New York Press, c1991.
Location
Request for delivery to any Yale Library >> JK2357 1984 M67X (LC)
Format
Books