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1.
Cases and concepts in corporate strategy
Author
Katz, Robert Lee, 1926-
Published
Englewood Cliffs, N.J., Prentice-Hall [1970]
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2.
Marketing management : strategy and cases
Author
Dalrymple, Douglas J.
Published
New York : J. Wiley, c1986.
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3.
Managing marketing : text, cases, and readings
Author
Bonoma, Thomas V.
Published
New York : Free Press ; London : Collier Macmillan, c1984.
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4.
Strategy and policy : analysis, formulation, and implementation
Author
Bates, Donald L.
Published
Dubuque, Iowa : W. C. Brown Co., c1980.
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5.
Strategic market planning : problems and analytical approaches
Author
Abell, Derek
Published
Englewood Cliffs, N.J. : Prentice-Hall, c1979.
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6.
International management : managing across borders and cultures
Author
Deresky, Helen
Published
Upper Saddle River, N.J. : Prentice Hall, c2000.
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7.
The management of nonprofit organizations
Author
McLaughlin, Curtis P.
Published
New York : Wiley, c1986.
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8.
Cases in marketing management : issues for the 1980s
Author
Hinkle, Charles L.
Published
Englewood Cliffs, N.J. : Prentice-Hall, c1984.
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9.
Marketing research : information for decision making
Author
Cox, Eli Peace
Published
New York : Harper & Row, c1979.
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10.
Multinational marketing management
Author
Keegan, Warren J.
Published
Englewood Cliffs, N.J., Prentice-Hall [1974]
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11.
The second industrial revolution : reinventing your business on the Web
Author
Donovan, John J.
Published
Upper Saddle River, NJ : Prentice Hall, c1997.
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12.
The company of the future : markets, tools, and strategies
Published
Berlin ; New York : Springer, c1999.
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13.
Business marketing management : a strategic view of industrial and organizational markets
Author
Hutt, Michael D.
Published
Fort Worth : Dryden Press, c1992.
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14.
The efficient organization
Author
Becker, Selwyn W. (Selwyn William), 1929-
Published
New York : Elsevier, [1975]
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15.
Profit beyond measure : extraordinary results through attention to work and people
Author
Johnson, H. Thomas, 1938-
Published
New York : Free Press, c2000.
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16.
Managing innovation : a study of British and Japanese factories
Author
Whittaker, D. H. (D. Hugh)
Published
Cambridge [England] ; New York : Cambridge University Press, 1990.
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17.
Global leaders for the twenty first century
Author
Marquardt, Michael J.
Published
Albany, NY : State University of New York Press, c2000.
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18.
Hands across the ocean : managing joint ventures with a spotlight on China and Japan
Author
Goldenberg, Susan
Published
Boston, Mass. : Harvard Business School Press, c1988.
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19.
Crisis communications : a casebook approach
Author
Fearn-Banks, Kathleen
Published
Mahwah, N.J. : Lawrence Erlbaum Associates, 2002.
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20.
Cases in strategic marketing management : business strategies in Latin America
Author
D'Andrea, Guillermo
Published
Upper Saddle River, NJ : Prentice-Hall, c2001.
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21.
Greening the corporation : management strategy and the environmental challenge
Author
Robbins, Peter Thayer, 1968-
Published
London ; Sterling, VA : Earthscan, 2001.
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22.
The soul of the firm
Author
Pollard, C. William
Published
[New York] : HarperBusiness ; Grand Rapids, Mich. : Zondervan Pub. House, c1996.
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23.
Financial services : perspectives and challenges
Published
Boston, Mass. : Harvard Business School Press, c1993.
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24.
Marketing management : text and cases
Author
Bonoma, Thomas V.
Published
Homewood, IL : Irwin, c1990.
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25.
Strategy and negotiation for the international corporation : guidelines and cases
Author
Fayerweather, John
Published
Cambridge, Mass. : Ballinger Pub. Co., c1976.
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