Clear Search

Books+ Search Results

Subject: "Motivation research (Marketing)"
Location: Is
Is Is Not
Internet Archive

Advanced Search

Basic Search
Help
Add a row
Reset

Limit results by

1.
The joyless economy : the psychology of human satisfaction and consumer dissatisfaction
Author
Scitovsky, Tibor
Published
New York : Oxford University Press, 1992.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
2.
Consumer behavior : basic findings and management implications
Author
Zaltman, Gerald
Published
New York : Wiley, c1979.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
3.
The joyless economy : an inquiry into human satisfaction and consumer dissatisfaction
Author
Scitovsky, Tibor
Published
New York : Oxford University Press, 1976.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
4.
Perspectives in consumer behavior
Author
Kassarjian, Harold H.
Published
Glenview, Ill., Scott, Foresman [1973]
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
5.
Repeat-buying; theory and applications
Author
Ehrenberg, A. S. C.
Published
Amsterdam, North-Holland Pub. Co.; New York, American Elsevier, 1972.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
6.
Targeting the trendsetting consumer : how to market your product or service to influential buyers
Author
Zandl, Irma
Published
Homewood, Ill. : Business One Irwin, c1992.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
7.
Consumer choice
Author
Foxall, G. R.
Published
New York : St. Martin's Press, 1983.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
8.
The laws of choice : predicting customer behavior
Author
Marder, Eric, 1925-
Published
New York : Free Press, c1997.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
9.
Marketing to the mind : right brain strategies for advertising and marketing
Author
Maddock, Richard C.
Published
Westport, Conn. : Quorum, 1996.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
10.
Attitude research enters the '80s
Author
Attitude Research Conference (11th : 1980 : Carlsbad, Calif.)
Published
Chicago, Ill. : American Marketing Association, c1980.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
11.
Multiattribute decisions in marketing: a measurement approach
Author
Green, Paul E.
Published
Hinsdale, Ill., Dryden Press [c1973]
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
12.
Buyer attitudes and brand choice behavior
Author
Day, George S.
Published
New York, Free Press [1970]
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
13.
Segmenting the women's market : using niche marketing to understandand meet the diverse needs of today's most dynamic consumer market
Author
Leeming, E. Janice
Published
Chicago, Ill. : Probus, c1994.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
14.
Psychological principles of marketing and consumer behavior
Author
Britt, Steuart Henderson, 1907-
Published
Lexington, Mass. : Lexington Books, c1978.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books