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Subject: "Advertising."
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Current results range from 1856 to 2023

1.
The advertising business : operations, creativity, media planning, integrated communications
Published
Thousand Oaks, Calif. : Sage Publications, c1999.
Location
Library Shelving Facility (LSF) >> HF5813.U6 A635X 1999 (LC)
Format
Books
2.
Advertising, management, and society : a business point of view
Author
Nicosia, Francesco M.
Published
New York : McGraw-Hill, [1974]
Location
Library Shelving Facility (LSF) >> HF5813 U6 N52 (LC)
Format
Books
3.
Journal of current issues and research in advertising
Published
Clemson, SC : CtC Press, c1992-
Location
Library Shelving Facility (LSF) >> Shelved by title
Format
Journals & Newspapers
4.
When advertising tried harder : the sixties, the golden age of American advertising
Author
Dobrow, Larry
Published
New York City, N.Y. : Friendly Press, c1984.
Location
Library Shelving Facility (LSF) >> HF5813 U6 D55 1984 (LC)+ Oversize
Format
Books
5.
Confessions of an advertising man
Author
Ogilvy, David, 1911-
Published
New York : Atheneum, 1982, c1963.
Location
Library Shelving Facility (LSF) >> HF5813 U6 O34 1982 (LC)
Format
Books
6.
Adweek
Published
[New York, N.Y. : A/S/M Communications,
Location
MARX Library, Current Journals >> Shelved by title
Format
Journals & Newspapers
7.
Madison Avenue, U.S.A.
Author
Mayer, Martin, 1928-
Published
New York : Pocket Books, c1959.
Location
Library Shelving Facility (LSF) >> HF5813 M6 M39 1959 (LC)
MARX Library >> HF5813 U6 M39 1963
Format
Books
8.
Madison Avenue, USA
Author
Mayer, Martin, 1928-
Published
New York, Harper [1958]
Location
Library Shelving Facility (LSF) >> HF5813 U6 M39 (LC)
Request for delivery to any Yale Library >> HF5813 U6 M39 (LC)
Format
Books
9.
Current issues and research in advertising
Published
Ann Arbor, Mich., Division of Research, Graduate School of Business Administration, University of Michigan, -c1991.
Location
Library Shelving Facility (LSF) >> HF5801 C84 (LC)
Library Shelving Facility (LSF) >> HF5801 C84 (LC)
MARX Library >> HF5801 C84 (LC)
Format
Journals & Newspapers
10.
Standard directory of advertisers, Standard directory of advertising agencies supplement
Published
New Providence, NJ : National Register Pub., 1993-
Location
MARX Library, Reference >> HF5804 S724 (LC)+ Oversize
Format
Journals & Newspapers
11.
The advertising red books. Advertiser, business classifications
Published
New Providence, NJ : LexisNexis, 2003-
Location
MARX Library, Reference >> HF5805 S7 (LC)+ Oversized
Format
Journals & Newspapers
12.
Truth in advertising? : verbal, visual, and aural lies in political advertising and how they affect the electorate
Author
Allen, Barbara
Published
Lanham, Maryland : Lexington Books, [2019]
©2019
Location
MARX Library >> JF2112.A4 A55 2019 (LC)
Format
Books
13.
State and federal regulation of national advertising
Author
Beales, J. Howard
Published
Washington, D.C. : AEI Press, 1993.
Location
Library Shelving Facility (LSF) >> KF1614 B4X 1993 (LC)
Format
Books
14.
Advertising, the uneasy persuasion : its dubious impact on American society
Author
Schudson, Michael
Published
New York : Basic Books, c1984.
Location
Library Shelving Facility (LSF) >> HF5813 U6 S38 1984 (LC)
Format
Books
15.
Who's who in advertising
Published
Monroe, N.Y. : Redfield Pub. Co., 1980.
Location
Library Shelving Facility (LSF) >> HF5810 A2 W46 (LC)
Format
Books
16.
Advertising effectiveness in a crowded television environment
Author
Ray, Michael L.
Published
Cambridge, Mass. : Marketing Science Institute, 1978.
Location
Library Shelving Facility (LSF) >> HF6146 T42 R38 (LC)+ Oversize
Format
Books
17.
Advertising and the public interest : a round table held on June 10, 1976, and sponsored by the American Enterprise Institute for Public Policy Research, Washington, D.C.
Published
Washington : American Enterprise Institute for Public Policy Research, c1976.
Location
Library Shelving Facility (LSF) >> HF5813 U6 A62 (LC)
Library Shelving Facility (LSF) >> HF5813 U6 A62 (LC)
Format
Books
18.
I can sell you anything; how I made your favorite TV commercials with minimum truth & maximum consequences
Author
Stevens, Paul
Published
New York, P. H. Wyden [1972]
Location
Library Shelving Facility (LSF) >> HF6146 T42 S844 1972 (LC)
Format
Books
19.
Advertising and competition
Author
Backman, Jules, 1910-1982
Published
New York, New York University Press, 1967.
Location
Library Shelving Facility (LSF) >> HF5813 U6 B33 (LC)
Format
Books
20.
Standard directory of advertising agencies
Published
Skokie, Ill. : National Register Pub. Co., 1964-
Location
Library Shelving Facility (LSF) >> HF5805 S73 (LC)+ Oversize
Unavailable--Try BorrowDirect or Interlibrary Loan >> HF5805 S73 (LC)+ Oversize
MARX Library, Reference >> HF5805 S73 (LC)+ Oversize
Format
Journals & Newspapers
21.
The great American blow-up : puffery in advertising and selling
Author
Preston, Ivan L., 1931-
Published
Madison, Wis. : University of Wisconsin Press, c1996.
Location
Library Shelving Facility (LSF) >> HF5813 U6 P68X 1996 (LC)
Format
Books
22.
The spot : the rise of political advertising on television
Author
Diamond, Edwin
Published
Cambridge, Mass. : MIT Press, c1984.
Location
Library Shelving Facility (LSF) >> JF2112 A4 D53 1984 (LC)
Format
Books
23.
A multiple exposure study of the effects of comparative and noncomparative telvision commercials on cognitive response, recall, and message acceptance
Author
Belch, George E. (George Eugene)
Published
Cambridge, Mass. : Marketing Science Institute, c1982.
Location
Library Shelving Facility (LSF) >> HF6146 T42 B45 (LC)+ Oversize
Format
Books
24.
Proceedings of the ... Conference of the American Academy of Advertising
Author
American Academy of Advertising. Conference
Published
Tempe, Ariz. : The Academy, 1985-
Location
Library Shelving Facility (LSF) >> HF5813 U6 A69 (LC)+ Oversize
Format
Journals & Newspapers
25.
Standard directory of advertisers. Business classifications
Published
Wilmette, Ill. : National Register Pub. Co., 1992-
Location
Library Shelving Facility (LSF) >> HF5804 S7211 (LC)+ Oversize
Format
Journals & Newspapers