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1.
And now a few words from me : advertising leading critic lays down the law, once and for all
Author
Garfield, Bob
Published
New York : McGraw-Hill, c2003.
Online
Publisher description
Location
Library Shelving Facility (LSF) >> HF5823 G27X 2003 (LC)
Format
Books
2.
Promotional strategy : managing the marketing communications process
Author
Engel, James F.
Published
Burr Ridge, Ill. : Irwin, c1994.
Location
Library Shelving Facility (LSF) >> HF5415 E65 1994 (LC)
Format
Books
3.
Promotional strategy : managing the marketing communications process
Author
Engel, James F.
Published
Homewood, Ill. : R.D. Irwin, 1983.
Location
Library Shelving Facility (LSF) >> HF5415 E65 1983 (LC)
Format
Books
4.
Persuasive advertising : evidence-based principles
Author
Armstrong, Jon Scott, 1937-
Published
Basingstoke : Palgrave Macmillan, c2010.
Location
MARX Library >> HF5823 .A798 2010
Format
Books
5.
Advertising management : practical perspectives
Author
Aaker, David A.
Published
Englewood Cliffs, N.J. : Prentice-Hall, [1975]
Location
Library Shelving Facility (LSF) >> HF5823 A13 (LC)
Format
Books
6.
Marketing to the mind : right brain strategies for advertising and marketing
Author
Maddock, Richard C.
Published
Westport, Conn. : Quorum, 1996.
Location
Library Shelving Facility (LSF) >> HF5822 M33X 1996 (LC)
Format
Books
7.
Dictionary of marketing and advertising
Author
Rosenberg, Jerry Martin
Published
New York : J. Wiley, c1995.
Location
Library Shelving Facility (LSF) >> HF5415 R577X 1995 (LC)
Format
Books
8.
Women's market handbook : understanding and reaching today's most powerful consumer group
Author
Nelson, Carol, 1953-
Published
Detroit : Gale Research, c1994.
Location
Library Shelving Facility (LSF) >> HF5415 N349X 1994 (LC)
Format
Books
9.
Creative strategy and the business of design
Author
Davis, Douglas (Professor of Advertising)
Published
Blue Ash, OH : HOW Books, [2016]
Location
Library Shelving Facility (LSF) >> NC1001 .D39 2016 (LC)
Format
Books
10.
Contagious
Published
London : Contagious Magazine, [2005]-
Location
MARX Library, Current Journal Display Shelves >> Shelved by title.
MARX LIBRARY, ANNEX, request for use >> HF5415.1255 .C66 (LC)
Library Shelving Facility (LSF) >> HF5415.1255 .C66 (LC)
Format
Journals & Newspapers
11.
Psychological principles of marketing and consumer behavior
Author
Britt, Steuart Henderson, 1907-
Published
Lexington, Mass. : Lexington Books, c1978.
Location
Library Shelving Facility (LSF) >> HF5415.125 B74 1978 (LC)
Format
Books
12.
Shopping center marketing
Published
New York : International Council of Shopping Centers, c2001.
Location
Library Shelving Facility (LSF) >> HF5430 S5585X 2001 (LC)
Format
Books
13.
Wise up to teens : insights into marketing and advertising to teenagers
Author
Zollo, Peter
Published
Ithaca, N.Y. : New Strategist Publications, c1999.
Location
MARX Library >> HF5415.32 Z65X 1999 (LC)
Format
Books
14.
How to market to consumers : 10 ways to win
Author
Quelch, John A.
Published
New York : Wiley, c1989.
Location
Library Shelving Facility (LSF) >> HF5415.1 Q45 1989 (LC)
Format
Books
15.
The ad game : a complete guide to careers in advertising, marketing, and related areas
Author
Katz, Judith A.
Published
New York : Barnes & Noble Books, c1984.
Location
MARX Library >> HF5828.4 K38 1984 (LC)
Format
Books
16.
Marketing in developing countries : Nigerian advertising and mass media
Author
Alozie, Emmanuel C.
Published
New York : Routledge, 2009.
Location
Library Shelving Facility (LSF) >> HF5813.N55 A464X 2009 (LC)
Format
Books
17.
Marketing/research people : their behind-the-scenes stories
Author
Honomichl, Jack J.
Published
Chicago, IL : Crain Books, c1984.
Location
Library Shelving Facility (LSF) >> HF5415.2 H625 1984 (LC)
Format
Books
18.
Buying and believing : Sri Lankan advertising and consumers in a transnational world
Author
Kemper, Steven, 1944-
Published
Chicago : University of Chicago Press, c2001.
Location
Library Shelving Facility (LSF) >> HF5813 S72 K46X 2001 (LC)
Format
Books
19.
Brands, consumers, symbols, & research : Sidney J. Levy on marketing
Author
Levy, Sidney J., 1921-
Published
Thousand Oaks, Calif. : Sage Publications, c1999.
Location
Library Shelving Facility (LSF) >> HF5415.1 L48X 1999 (LC)
Format
Books
20.
Successful marketing to the 50+ consumer : How to capture one of the biggest and fastest-growing markets in America
Author
Ostroff, Jeff
Published
Englewood Cliffs, N.J. : Prentice Hall, c1989.
Location
Library Shelving Facility (LSF) >> HF5415.1 O87 1989 (LC)
Format
Books
21.
Behavioral and management science in marketing
Published
New York : Wiley, c1978.
Location
Library Shelving Facility (LSF) >> HF5415 B424 (LC)
Format
Books
22.
Japan ... marketing and advertising yearbook
Published
Tokyo, Japan : Dentsu Inc., 1990-
Location
Library Shelving Facility (LSF) >> HC462.9 D453 (LC)
Format
Journals & Newspapers
23.
Was there a Pepsi Generation before Pepsi discovered it? : youth-based segmentation in marketing
Author
Hollander, Stanley C. (Stanley Charles), 1919-2004
Published
Chicago, Ill. : NTC Business Books in association with the American Marketing Association, 1992.
Location
Library Shelving Facility (LSF) >> HF5415.127 H65X 1992 (LC)
Format
Books
24.
The age of persuasion : how marketing ate our culture
Author
O'Reilly, Terry Edward
Published
Berkeley, Calif. : Counterpoint : Distributed by Publishers Group West, c2009.
Location
MARX Library >> HF5823 .O68X 2009 (LC)
Format
Books
25.
Management, Marketing, Evaluation and Promotion of Library Services based on Statistics, Analyses and Evaluation
Published
München : Saur, K G, 2006.
Location
Library Shelving Facility (LSF) >> Z716.3 .M36X 2006 (LC)
SML, Stacks, LC Classification >> Z716.3 .M36 2006 (LC)
Format
Books